Reviewing the Groundswell
Posted 22 Jul 2008 by John Eckman
One danger of reviewing a book is the reality that the reviews ultimately say more about the...
This vodcast covers the concept of Open Innovation - using the web to directly engage customers in the new product development process.
Josh Bernoff, Forrester Analyst and author of the Groundswell, describes the concept and walks through several case studies including Swisscom Mobile Labs.
Colby Dyess, Product Manager Endeca, provides a detailed description of their open innovation program - Endeca Developer Network (EDeN)