Benefits of User Experience Design

Benefits to Businesses in Enterprise Applications

  • Manages the risk the workers won't be able to use the application, or won't want to use it
  • Ensures that vital features are not left out
  • Reduces costly development of features that users don't want or don't need
  • Reduces training and support costs

Benefits to Businesses in Customer-Facing Applications

  • Enables ease-of-use, resulting in higher conversion rates and greater cross-selling and up-selling opportunities
  • Reduces support costs, greater customer satisfaction, and improved perception of the brand
  • Improves customers' tolerance of business goals that conflict with their personal goals

Benefits to Customers and Workers

  • Reduces time-on-task
  • Reduces frustration
  • Makes visits more pleasant and rewarding
  • Enables interaction patterns learned on some sites to be used on other sites without re-learning