‘Web 2.0’ posts

Community and Content: Business Week's Business Exchange

Posted by John Eckman on 30 Jun 2009

Earlier this month, during the MediaBistro Circus, John A Byrne (@johnabyrne on twitter) spoke about how Business Week is transforming itself, engaging with users, and taking advantage of new opportunities to bring community into contact with content. One of the sites he mentioned was the Business Exchange, a new community (really a set of communities) | View post »

Publishing in the Age of the Assembled Web

Posted by John Eckman on 07 May 2009

The spring of 2009 has been a difficult one for publishers – newspapers especially – in the U.S., with many sizable metropolitan papers moving to online only, closing, or facing the possibility of closing. It’s lead many to wonder (again) what the future holds for publishers – whose value has arguably been derived from information [...]

Sociable Ads: The Future or Advertising, or Just Another Banner?

Posted by John Eckman on 14 Apr 2009

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven’t bothered to deploy ad blockers, it isn’t surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. Sociable Ads, a | View post »

Leveraging APIs to Grow Your Digital Footprint

Posted by John Eckman on 13 Apr 2009

While non-profit, community-oriented public radio stations aren’t usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we’ve termed the Assembled Web. As consumers have become increasingly sophisticated in their consumption (and control) of | View post »

Optaros' latest Assembled Web Solution awarded Best of Swiss Web

Posted by Optaros on 03 Apr 2009

The Best of Swiss Web Awards are the most coveted awards for e-business, Internet and mobile projects in Switzerland since 2001. A total of 277 projects were submitted to the jury this year in eight categories. A panel of 80 experts has revealed this year’s winners of the Best of Swiss Web Awards and me2me was | View post »

Next Generation Mobile Applications

Posted by Optaros on 10 Feb 2009

Mobile Applications are no longer stand alone experiments. As part of our Assembled Web Vision, we help our clients leverage the mobile channel as an integral part of the customer experience that spans web, mobile and offline. As consumer behavior that flows across these modes must be taken as a design assumption now, me2me – | View post »

Designing for the Social Web

Posted by Optaros on 10 Nov 2008

When the World Wide Web first hit popular consciousness, the major challenge for designers was to understand that the web wasn’t print. The conventions, patterns, and approaches that traditional design had prepared them to rely on were no longer valid, and they needed to develop new conventions for the new medium. Similar challenges emerged as | View post »

Content Sponsorship – Media Companies Grow Online Revenue with A Web 2.0 Approach

Posted by Marc Osofsky on 17 Sep 2008

Most online media properties are looking for new ways to increase their online revenues that are consistent with their brand. Advertisers want to engage directly with their target audiences with meaningful, rich content. Media properties are looking to ad more rich, social media capabilities to their sites Media properties are constrained financially to invest in | View post »

Reviewing the Groundswell

Posted by John Eckman on 22 Jul 2008

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It’s in that context that I offer this review of Groundswell: Winning in a World Transformed by | View post »

Why Communities Fail

Posted by John Eckman on 17 Jul 2008

Ben Worthen had an article the other day in the Wall Street Journal about the kinds of online communities companies are starting to build – “Why Most Online Communities Fail.” He provided some potentially disturbing statistics from a recent study: Thirty-five percent of the online communities studied have less than 100 members; less than 25% | View post »