‘User Generated Content’ posts

Web 2.0 & the Open Source CMS

Posted by Optaros on 03 Apr 2008

Dr. Ian Howells, Alfresco’s Chief Marketing Officer, and I will be doing a webinar on Web 2.0 trends in the enterprise and the impact of these trends on content management. This web seminar will cover: The importance of Web 2.0 in the context of content management strategies and the competitive landscape. How to get beyond | View post »

Turning the Web 2.0 Tide to Your Advantage

Posted by John Eckman on 19 Feb 2008

Josh Bernoff and Charlene Li, both of Forrester Research, have an article in the Spring issue of the MITSloan Management Review titled "Harnessing the Power of Social Applications," which, for now at least, is available in free full text to non-subscribers, as part of an Online Preview. It's a very smart article, worth reading in | View post »

Acquiring new customers using new media

Posted by Optaros on 27 Jan 2008

Times are changing for marketing and product managers. Several years ago advertising budgets were completely focused on TV and print media. Today the fragmentation of channels and the emergence of new, Internet-based media is causing a realignment of funds, or at least a questioning of the effectiveness of previous strategies. New media allows potential customers | View post »

The Library of Congress, Flickr, and You

Posted by John Eckman on 16 Jan 2008

The folks at Flickr and the Library of Congress have worked together to create The Commons. Basically they've taken a subset of the images in the Library of Congress which have no known copyright restrictions and posted them as a collection on Flickr. Where do you come in? They're asking / allowing users to describe | View post »

The Chevy Tahoe and the Dangers of UGC

Posted by John Eckman on 10 Jan 2008

In the case history of user generated content, one of the object lessons often discussed is the Chevy Tahoe campaign for users to create video advertisments for the new SUV. The campaign, which formerly lived at Chevyapprentice.com, but has since been discontinued, provided users with video clips and soundtracks, which they were encouraged to remix, | View post »

Increased use of Video Sharing Sites

Posted by John Eckman on 10 Jan 2008

Although one could argue that their popularity was already self-evident, research confirms that video sharing sites are responsible for twice the traffic in late 2007 as they were in late 2006.   According to a report by the PEW Internet & American Life Project, based on a national survey of American adults in late 2007: | View post »

Publishers Establish Unique Value On-line

Posted by Marc Osofsky on 08 Jan 2008

Traditionally, a print publisher carve-out a unique market presense by establishing and maintaining three very valubale assets: Relationship between publication and readers Relationship between publication and sponsors Relationship between publication editors, journalists and creative community In recent years, publishers have struggled to derives value from these traditional assets on-line. However, the advent of the Next | View post »

Web 2.0: Nightmare or Dream?

Posted by John Eckman on 08 Jan 2008

The Wall Street Journal has (under the rather pugilistic title "Full Text: Keen vs. Weinberger") a transcript of a debate between David Weinberger and Andrew Keen on the topic of user contributed content and web 2.0 generally. It's an enlightening read to see how two very different frames make very different pictures of (more or | View post »

Not Just an Online Radio

Posted by Marc Osofsky on 27 Dec 2007

Radio stations first leveraged the internet to break down the physical barriers of radio signals and allow listeners to enjoy the content around the globe.  Until very recently, that has been largely the extent of radio station innovation with the internet. Chicago Public Radio chose to move to the Next Generation Internet with their launch | View post »

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