‘User Generated Content’ posts

Seth Godin, Acumen and the content marketing story it tells

Posted by Jim Munz on 02 Dec 2009

I received Seth Godin’s daily update, as I do every morning, and it jumped out at me as an interesting content marketing approach. So instead of sending out preview copies of his new book “Linchpin” to the usual industry suspects he is offering people who receive his daily feed the opportunity to get a copy | View post »

Commerce and Community: Sears' Santa's Helper Promotion

Posted by John Eckman on 01 Dec 2009

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: It’s a smart combination of tactics. Users are encouraged to write reviews (which helps sell more products at Sears), and in exchange can both help a charity (Heroes at Home) and potentially win $750 | View post »

Community and Content: Business Week's Business Exchange

Posted by John Eckman on 30 Jun 2009

Earlier this month, during the MediaBistro Circus, John A Byrne (@johnabyrne on twitter) spoke about how Business Week is transforming itself, engaging with users, and taking advantage of new opportunities to bring community into contact with content. One of the sites he mentioned was the Business Exchange, a new community (really a set of communities) | View post »

Social Commerce

Posted by Optaros on 02 Mar 2009

Last week I attend the first part of a workshop in London hosted by IMRG to focus on driving sales through the use of Social Commerce (checkout their website for further details). The event was very well attended with a number of excellent guest speakers. Below are my observations of what I see as the | View post »

Crowdsourcing: how will Web2.0 affect your business and your customers?

Posted by Optaros on 08 Dec 2008

While Intuit’s innovative customer-driven help model has been featured in a number of recent business books, an interesting follow-up is developing around how that innovation impacts not only the balance sheet, but the company roster. We are starting to see how tapping into the groundswell can affect the flow of information for a given company | View post »

Organic Open Source: Jeff Whatcott of Acquia

Posted by John Eckman on 02 Jul 2008

During the Enterprise 2.0 conference in Boston, Jeff Whatcott and I sat down for a quick interview to discuss Acquia, where he is Chief Communicator, and their plans with respect to the Drupal project and Enterprise 2.0. Jeff talks about the unique position of Acquia in relation to Drupal as an “organic open source” project: | View post »

Content Management in the Age of User Participation – Presentation

Posted by John Eckman on 20 Jun 2008

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called “Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton” – you can view it below, or download the PDF at slideshare.   | View | View post »

Online Communities in Less than 10 Minutes

Posted by John Eckman on 28 Apr 2008

In this video, Berkman Center fellow Ethan Zuckerman recounts the high points in the history of online communities in just about seven minutes, including BBSs, MUDs, MOOs, and Weblogs, tracing all the way from the origins of internet email through to Fox’s acquisition of MySpace. The video comes from the YouTube channel recently established by | View post »

Marketing to Women? Don't Ignore the Blogosphere

Posted by John Eckman on 18 Apr 2008

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. That’s the message of the BlogHer | Compass Partners 2008 Social Media Benchmark Study, based on a presentation | View post »

Social Networking Identity Mapping, and Open Source

Posted by John Eckman on 10 Apr 2008

Although social network platforms have been increasingly open to application development, spurred by Facebook’s API and reinforced by the Open Social foundation, the approach has always been to enourage the development of applications inside the walls of the social network. As I’ve written before (“Open Social is a start but not the whole picture“), however, | View post »

Show more »
Close

Contact Us