‘User-Centered Design’ posts

Enterprise Applications Need Design

Posted by Optaros on 10 Jan 2008

Enterprise applications often get overlooked when it comes time to spend energy on creating an effective interface. There are real benefits to delivering an intuitive interface for an enterprise application and real penalties to be paid for having a poor one. As the commercial consumer software world increasingly awakens to the need to provide intuitive | View post »

Practicing UX at a Company Where the User is King

Posted by Marc Osofsky on 10 Jan 2008

Although all web services companies say the user is king, and set out to design web applications with the user in mind, the end result doesn’t always reflect that intent. Ironically, even after a successfully validated design is completed, one of the inhibiting factors that sometimes contributes to the missed end result, can be the | View post »

"I Need to See It" – Wireframing for a Richer Web

Posted by Marc Osofsky on 10 Jan 2008

“What do you mean, when you click here, that that portion of the screen will refresh with new information, highlight, and then a notification will appear, verifying that a change has occurred? — I need to see it…” This is an example of a common question that members of the UX team will hear from | View post »

Has technology finally caught up with design?

Posted by Optaros on 10 Jan 2008

Since the inception of web design, visual designers have been constrained by many restrictions like limited color palette, jagged-edge fonts, low resolution screens and developers saying “no way, forget it, no curved corners!” Not any more… That world is fading as quickly as your analogue TV into history. Designers and clients can expect far more | View post »

Time to update your Online Banking site?

Posted by Optaros on 10 Jan 2008

Overview: The exciting news is that the world of banking and investing has made some lots of exciting developments over the past few years. Competition is hot in gaining market share in the retail banking space but even more so in long-term investments space. Whether your customers are active traders, long-term investors or even just | View post »

Icons: Does your site need them?

Posted by Marc Osofsky on 10 Jan 2008

Icons are a great addition to many sites. Whether it be a drop-down arrow or a shopping cart icon, they will add a positive visual language to the overall site experience. The challenge is knowing where and when to use them appropriately. When you are transitioning from business requirements into wireframes, your visual designer will | View post »

User Design Workshops

Posted by Optaros on 09 Jan 2008

Workshops are a central feature of Optaros’ User Centered Design process. In User Design Workshops, our User Experience professionals work with actual Users to define the features of the System. We use wireframes to present screens that users might encounter in a real wokring system. Users tell us if the features and content in these | View post »

A Better Place to Be

Posted by Optaros on 09 Jan 2008

At Optaros, I can develop a new tool today and use it tomorrow to design a better user experience. No company I know of is as responsive the changing marketplace and the changing demands of our clients.

Tear down the walls!

Posted by Optaros on 06 Jan 2008

Optaros has torn down the walls between design and development. Other companies treat Usability like a condiment, adding a little just before delivery. Not us – our User Experience and Technical teams form a true partnership right from the beginning of every project.

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