‘User-Centered Design’ posts

Next Generation Mobile Applications

Posted by Optaros on 10 Feb 2009

Mobile Applications are no longer stand alone experiments. As part of our Assembled Web Vision, we help our clients leverage the mobile channel as an integral part of the customer experience that spans web, mobile and offline. As consumer behavior that flows across these modes must be taken as a design assumption now, me2me – | View post »

Designing for the Social Web

Posted by Optaros on 10 Nov 2008

When the World Wide Web first hit popular consciousness, the major challenge for designers was to understand that the web wasn’t print. The conventions, patterns, and approaches that traditional design had prepared them to rely on were no longer valid, and they needed to develop new conventions for the new medium. Similar challenges emerged as | View post »

Why Communities Fail

Posted by John Eckman on 17 Jul 2008

Ben Worthen had an article the other day in the Wall Street Journal about the kinds of online communities companies are starting to build – “Why Most Online Communities Fail.” He provided some potentially disturbing statistics from a recent study: Thirty-five percent of the online communities studied have less than 100 members; less than 25% | View post »

Optaros ‘open sources’ DoCASU 1.0, a RIA User Interface for Alfresco ECM

Posted by Optaros on 15 Jul 2008

Open Source software has many advantages compared to proprietary alternatives. The fact that the source code is open might often not even be the most relevant benefit. The ability to access functions and componentized services through open APIs (application programming interfaces) allows to focus development efforts on what is most important for the usage of | View post »

Website Application Design – Milkshake Usability Part 2

Posted by Optaros on 08 Jul 2008

  The example in Part 1 shows how studying your audience from a broad perspective can reveal some unexpected aspects to the problem and point to previously unexpected solutions. So, you ask, how does this translate to my decidedly non-milkshake-selling business? The lessons learned here map surprisingly well to situations where simply challenging assumptions early | View post »

Website Application Design – Milkshake Usability Part 1

Posted by Optaros on 08 Jul 2008

    Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don’t assume you already know.     In the book, The Innovator’s Solution, the brilliant team of Clayton Christensen and Michael Raynor recount the illuminating story of a | View post »

Ecommerce Solution – ROI of RIA in ecommerce

Posted by Optaros on 13 Mar 2008

Rich Internet Application capabilities, such as whiz-bang Flash and AJAX capabilities do look cool. But do they attract return on investment for ecommerce solutions? Do they drive up conversion, average order size or deter abandonment? There does not seem to be definitive A/B testing consensus to prove it, but some RIA capabilities do seem to | View post »

User-Designed Enterpise Apps: A Strategic Advantage

Posted by Optaros on 31 Jan 2008

Where does your company stand on usability? Which of the these best describes your company’s beliefs about its Enterprise IT Systems? Our Enterprise Systems drive our success Our Enterprise Systems are holding us back If your answer is “2″, then where does it hurt? Too difficult to learn our system Too many user “mistakes” Too | View post »

From requirements to a designed UI in 5 too-short days!

Posted by Optaros on 30 Jan 2008

When Swisscom Mobile challenged our Zurich team to design a total overhaul of the Labs public beta website in just 4.5 working days, some said that it couldn’t be done. And they were right – it took 5 days! This project proved the value of two things we pride ourselves on at Optaros: methodology and | View post »

User Experience IS the Difference

Posted by Optaros on 10 Jan 2008

Excellence in User Experience Design is a key differentiating factor when selecting a professional services firm to deliver solutions for your company. Purely technical solutions are fast becoming commoditized. For the same cost, many top firms can deliver something that meets your basic operational needs. One difference will be whether you end up with something | View post »

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