‘syndicate’ posts

Video Demo of Application Syndication with OView

Posted by Marc Osofsky on 16 Apr 2009

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience As a fan of the New England Patriots the Patriots Calendar App, built using the Event | View post »

Leveraging APIs to Grow Your Digital Footprint

Posted by John Eckman on 13 Apr 2009

While non-profit, community-oriented public radio stations aren’t usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we’ve termed the Assembled Web. As consumers have become increasingly sophisticated in their consumption (and control) of | View post »

Content Sponsorship – Media Companies Grow Online Revenue with A Web 2.0 Approach

Posted by Marc Osofsky on 17 Sep 2008

Most online media properties are looking for new ways to increase their online revenues that are consistent with their brand. Advertisers want to engage directly with their target audiences with meaningful, rich content. Media properties are looking to ad more rich, social media capabilities to their sites Media properties are constrained financially to invest in | View post »

Web widget provides engagement around comics

Posted by Marc Osofsky on 13 May 2008

Optaros has developed for King Digital, a unit of King Features, a web widget that brings extended benefits to both the host site TimesUnion.com and the King Digital. King Digital is now able to deliver all of the great content that they have in their collection and can provide community functionality along side that helps | View post »

Media Widget = Content Syndication

Posted by Optaros on 24 Mar 2008

A lot of activity is going on right now in the industry regarding widgets and how and why to use them. It seems daily another announcement is coming out about how someone is making available content to by shared on blog sites, Facebook, MySpace, and other web sites in an effort to improve the user | View post »