‘Swisscom Mobile Labs’ posts

Groundswell Video #1- Josh Bernoff, Forrester

Posted by Optaros on 21 Apr 2008

Josh Bernoff, Forrester Analyst and author of The Groundswell recently completed a webinar with CNET showing real world examples of open innovation. Open innovation is the concept of engaging customers directly in the product development process. One example he discussed was a finalist for the Groundswell Award – Swisscom Mobile Labs. See the vodcast below: | View post »

Open Source CMS – How Telcos can benefit

Posted by Optaros on 14 Apr 2008

The larger telecom operators have been reinventing themselves over the last couple of years again and again. They constantly look to replace voice revenue and profit lost due to competition, they fight price declines, migration and substitution effects. It’s a fine line of introducing new products as needed and demanded and at the same time | View post »

From requirements to a designed UI in 5 too-short days!

Posted by Optaros on 30 Jan 2008

When Swisscom Mobile challenged our Zurich team to design a total overhaul of the Labs public beta website in just 4.5 working days, some said that it couldn’t be done. And they were right – it took 5 days! This project proved the value of two things we pride ourselves on at Optaros: methodology and | View post »

Open Innovation

Posted by Marc Osofsky on 13 Dec 2007

Many consumer product and service companies are looking for ways to accelerate new product introduction and increase the probability of successful product launches. A major part of the Next Generation Internet is the concept of openness – that your customers can now communicate their views on your company and product over the internet and reach | View post »