‘Strategy’ posts

Gilbane Boston: Content as Strategic Social Object

Posted by John Eckman on 15 Nov 2010

Gilbane Conference Boston Although the Gilbane group has a different three Cs that I’m normally talking about (Content, Collaboration, and Customers rather than Content, Community, and Commerce) I’m looking forward to this year’s Gilbane Boston. I’ll be part of a panel in the “Colleagues and Collaboration” track, about Social Publishing: C5. Social Publishing: Strategic Content [...]

Who Pays for Content? What’s in it for Me? Vote!

Posted by John Eckman on 02 Sep 2009

Pardon the brief, self-promotional nature of this post, but I just realized if I don’t get one up soon I’m going to miss the deadline – voting for SXSW Interactive 2010 ends this Friday! Photo by ehnmark, cc-by license I’ve submitted two panel proposals this year – each is described below with a voting link. [...]

Community and Content: Business Week's Business Exchange

Posted by John Eckman on 30 Jun 2009

Earlier this month, during the MediaBistro Circus, John A Byrne (@johnabyrne on twitter) spoke about how Business Week is transforming itself, engaging with users, and taking advantage of new opportunities to bring community into contact with content. One of the sites he mentioned was the Business Exchange, a new community (really a set of communities) | View post »

An Online Community is More Than a Place

Posted by John Eckman on 16 Apr 2009

Community minus people = empty (Photo by marilynpratt)I often hear of or talk to Optaros prospects who want to “build an online community.” That’s great, and I certainly don’t want to discourage them, but I think the phrase risks greatly oversimplifies what’s involved in building a community. It suggests than an “online community” is something [...]

Evaluating Social Software? Don’t Underestimate Open Source

Posted by John Eckman on 31 Mar 2009

It’s quite difficult, as many of you probably know first hand, to keep track of all the various platforms, vendors, and open source projects in the social computing and enterprise collaboration space. Like content management systems, social software platforms seem to just keep multiplying rather than consolidating. Thankfully, the folks at CMS Watch, who’ve historically | View post »

Why Communities Fail

Posted by John Eckman on 17 Jul 2008

Ben Worthen had an article the other day in the Wall Street Journal about the kinds of online communities companies are starting to build – “Why Most Online Communities Fail.” He provided some potentially disturbing statistics from a recent study: Thirty-five percent of the online communities studied have less than 100 members; less than 25% | View post »

Post Merger Integration – Technology Strategy & Planning – Part 2

Posted by Optaros on 08 Jul 2008

Once a detailed transition or integration plan is created, efforts at this point should consider: Efficiency of Architecture: What is needed to bridge a particular gap between the baseline and vision?  Are architectural changes necessary and, if so, how will those changes be executed with little to no disruption to the business?   If integration is | View post »

Post Merger Integration – Technology Strategy & Planning – Part 1

Posted by Optaros on 08 Jul 2008

In general, when a company is acquired, there are two primary directions in which the new owners want to lead complementary or parallel technology:  Either one company’s systems are deemed superior and the other company’s users are migrated to the superior system, or the systems are deemed complementary and integration is prioritized.  With either approach, | View post »

Ecommerce Strategy – Customer Loyalty Basics

Posted by Marc Osofsky on 17 Jun 2008

Ecommerce success requires innovation and solid execution. The top question we get today regarding innovation is as follows: “We’ve done product ratings and reviews, what social shopping features should we implement in 2009?” To help our clients answer this question we developed the 2009 Social Ecommerce Guide The top question regarding execution is as follows: | View post »

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