‘social shopping’ posts

Making Personalization Truly Personal

Posted by Kevin Carlson on 27 Oct 2011

If one’s things for certain, it’s that nothing is for certain for very long, at least in the world of technology and eCommerce. Best practices are, at best, fleeting when they pertain to a specific technology and not to a core business purpose or a brand. So what about the best practice of personalization? | View post »

APIs: Three Things to Know Before Exposing Yourself

Posted by Kevin Carlson on 09 Sep 2011

There is a lot of chatter about APIs right now. Should companies implement them? What is the best functionality to | View post »

Don’t Replicate, Innovate!

Posted by Kevin Carlson on 24 Aug 2011

I was reading my usual batch of RSS feeds this morning and the normal smattering of topics were front and center: Mobile application development, social commerce, and f-commerce were everywhere. Again. And they should be! They are the hot topics of the day and everyone is busy trying to figure out exactly how these apply | View post »

Three Ways To Revitalize Private Event Retailing

Posted by Kevin Carlson on 08 Aug 2011

Private Event Retailing, or PER, has been a hot topic in the world of eCommerce the past few years. Now, however, depending upon who’s talking, you may be convinced that PER is more of a has been than a hot topic. In the world of crowd-sourcing sites like Groupon and with social commerce efforts abounding, | View post »

Gamification: From Cars and Curriculum to Commerce

Posted by Kevin Carlson on 22 Jul 2011

Game mechanics have been a hot topic for some time now and the interest in properly applying game mechanics to create a loyal and expanding community continues to increase.   Gamification, or applying game mechanics and game thinking to engage and grow an audience,  isn’t only taking place in the online community.   In Sweden, | View post »

Re-Humanizing the eCommerce Experience

Posted by Kevin Carlson on 12 Jul 2011

In a recent post on the not-so-newness of Social Commerce, I mentioned that the concepts making online commerce “social” have been around for years. Today I read a complementary post by Craig Donato that talks about the fuzziness of Social Commerce and what we all inherently know is true:  We trust our friends and are more likely | View post »

The Value of Social Currency

Posted by Kevin Carlson on 14 Jun 2011

During Sunday night’s final game of the NBA season, an American Express ad regarding Membership Rewards caught my eye. American Express, it seems, is calling their rewards program a “Social Currency”. To cut to the chase, Amex has created a … | View post »

Trust. Service. Focus. Innovation.

Posted by Kevin Carlson on 02 Jun 2011

In early May, as mentioned in a previous post on community, I was invited to attend the ShopSmart Summit at Consumer Reports headquarters in Yonkers. One of the highlights of the Summit was a keynote given by Jeff Bezos, CEO and … Continue reading →

Listen. Trust. Grow.

Posted by Kevin Carlson on 20 May 2011

Last week I was invited to attend the ShopSmart Summit, a conference produced by the publishers of ShopSmart, a Consumer Reports magazine. There were a number of guest speakers on the bill which definitely piqued my interest. The most notable … Continue reading →

Social Commerce: An Idea Whose Time Has Come (Again)

Posted by Kevin Carlson on 11 May 2011

With all the buzz about Social Commerce these days, you’d likely be able to convince most people that it’s a brand new idea, something so unique and different that companies are undergoing massive change in order to accommodate this new … Continue reading →

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