‘social media’ posts

Social Commerce Presentation from Magento Imagine Conference

Posted by John Eckman on 05 Apr 2011

I shared the slides from my social commerce talk at the Magento Imagine conference earlier, but now the video has been posted: I’ve also taken the audio from that video and converted the SlideShares slides into a screencast, which syncing the audio to the slides: With Friends Like These, Who Needs Revenue? View more webinars [...]

Real Curation Requires Effort, Point of View

Posted by John Eckman on 15 Mar 2011

Curator's Hand, by Marinmuseum, cc-by-nd, http://www.flickr.com/photos/marinmuseum/5345449107/ Many of today’s popular deal-a-day sites claim to be creating “curated” experiences for their audiences. Many social media publishers focus on “curating” the stream of blog posts, tweets, and other content objects on specific topics. But what does that curation really mean? What’s the point of view behind the [...]

The Difference Between You and a Media Company

Posted by John Eckman on 07 Jan 2011

(From ICanHazCheezburger) Sounds a bit like a lead-in to a joke, doesn’t it? Like the difference between you and a media company is that you haven’t laid off half your staff, or the difference is that the media company has likeable characters, or . . . Actually it’s a great blog post by Joe Pulizzi [...]

Is the Internet out of Ideas?

Posted by John Eckman on 05 Oct 2010

Photo by Alun Salt – http://www.flickr.com/photos/alun/253596595/ Last week Forrester Research published an update to their popular (and useful) Social Technographics report which showed that- depending on which pronouncements you read- seemed to indicate that online social activity had reached a plateau, or was even shrinking. Just a quick sample: PCWorld said: “This year, a smaller [...]

WPBook 1.5 Released – Let the Streaming begin!

Posted by John Eckman on 08 Mar 2010

WPBook So for a while I’ve been working on and beta testing the next version of WPBook. Tonight I’ve just tagged it for release, so it will be available for download shortly. (I’ve already been running it here for a while and testing it on a few other test blogs). The main improvement in WPBook [...]

Social Media Creates Necessity for Content Marketing

Posted by Noreen Vincent on 14 Oct 2009

All marketers are trying to figure out how to solve the social media marketing puzzle. Some, such as American Express Open, have built their own; while many others, such as Visa Small Business, have attached themselves to one of the social networking monoliths. In both cases, regardless of how they’re attracting consumers, at the core | View post »

Social Media Engagement, Ice Cream, and Murder

Posted by John Eckman on 04 Sep 2009

Earlier this summer, the Altimeter Group and WetPaint collaborated to produce the ENGAGEMENTdb site and related ENGAGEMENTdb Report ( a free download). It’s truly a must-read if you’re interested in how large brands are engaging their customers through social media. In the Introduction, Ben Elowitz (of WetPaint) and Charlene Li (of Altimeter) claim: While much [...]

Assembled Web and Social Media

Posted by John Eckman on 26 Aug 2009

Thought I’d share a quick embedded presentation here for folks who aren’t yet following me on SlideShare. (Although after performing tag-team PowerPoint Karaoke at PodCamp Boston, perhaps I should think twice?). Assembled Web And Social Media View more presentations from John Eckman. The goal of the presentation- a sanitized (client references removed) version of one [...]

Evaluating Social Software? Don’t Underestimate Open Source

Posted by John Eckman on 31 Mar 2009

It’s quite difficult, as many of you probably know first hand, to keep track of all the various platforms, vendors, and open source projects in the social computing and enterprise collaboration space. Like content management systems, social software platforms seem to just keep multiplying rather than consolidating. Thankfully, the folks at CMS Watch, who’ve historically | View post »

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