‘Shopping’ posts

Social Shopping and The Game of Life

Posted by Optaros on 23 May 2008

  The top question we get today regarding social shopping is as follows: “We’ve done product ratings and reviews; what social shopping features should we implement in 2009 that actually will lead to increased traffic, basket size or conversion rates?” To help our clients answer this question we developed the 2009 Social Ecommerce Guide For | View post »

Ecommerce and social networks — new enabling technology

Posted by David Katz on 06 Apr 2008

Ringside Networks, a startup with a team of ex-JBoss and Bluestone pros, has launched the first “social application server,” which promises to enable companies to add social networking capabilities to any website and integrate with the relationships and profiles people have already established on social networking sites like Facebook. My colleague John Eckman and I | View post »

Ecommerce Solution – ROI of RIA in ecommerce

Posted by Optaros on 13 Mar 2008

Rich Internet Application capabilities, such as whiz-bang Flash and AJAX capabilities do look cool. But do they attract return on investment for ecommerce solutions? Do they drive up conversion, average order size or deter abandonment? There does not seem to be definitive A/B testing consensus to prove it, but some RIA capabilities do seem to | View post »

Open Source Ecommerce – SugarCON

Posted by Optaros on 01 Feb 2008

At Wonderbox, a life experience provider in France, the Optaros team assembled a complete Multichannel eCommerce solution from open source components (SugarCRM, osCommerce, Jasper Reports, Mule ESB), adding business process reengineering as well as IT architecture expertise. I will be presenting the case study around Wonderbox at SugarCRM’s SugarCON conference (http://www.sugarcrm.com/crm/events/sugarcon/) in San Jose on | View post »

Acquiring new customers using new media

Posted by Optaros on 27 Jan 2008

Times are changing for marketing and product managers. Several years ago advertising budgets were completely focused on TV and print media. Today the fragmentation of channels and the emergence of new, Internet-based media is causing a realignment of funds, or at least a questioning of the effectiveness of previous strategies. New media allows potential customers | View post »

Social Shopping

Posted by Optaros on 08 Jan 2008

Online shopping is lonely. In store shopping does not like crowds or commissioned salespeople, but it does like the energy, excitement and general buzz of a tactile and social experience. Online shopping has none of this. Offline shopping is a destination. Online shopping is not. The legacy of online shopping is utility, three clicks, drive | View post »

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