‘Shopping’ posts

Social as a Layer: Sears’ Social Commerce Experience

Posted by John Eckman on 06 Oct 2010

Email Invite from Sears.com When I got the above email from Sears inviting me into a new social shopping experience, I hoped that they’d found a way to combine MySears and Sears.com together more contextually and pervasively, letting me move easily between the “get advice before you buy” approach of MySears.com (with its action verbs [...]

Nordstrom Conversation-focused Redesign

Posted by John Eckman on 24 Aug 2010

I’m absolutely loving the new Nordstrom.com, launched over the weekend. They’ve dramatically simplified navigation on the homepage, offering the user the choice of Department, Brand, or Conversation: The main content in the center offers a flash-driven set of vignettes, allowing the Nordstrom team the ability to set up editorially driven, fashion magazine style interactions which | View post »

Commerce and Community: Sears' Santa's Helper Promotion

Posted by John Eckman on 01 Dec 2009

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: It’s a smart combination of tactics. Users are encouraged to write reviews (which helps sell more products at Sears), and in exchange can both help a charity (Heroes at Home) and potentially win $750 | View post »

Ecommerce Blogroll: Weekly Report August 28

Posted by Noreen Vincent on 28 Aug 2009

Are you feeling the buzz building as we get closer to September? I do and I am reading all sorts of good commentary on Twitter and in the ecommerce blogs. For this week’s ecommerce blogroll, I have picked the top ecommerce blogs for the past week. These articles offer guidance to the brand or retailer | View post »

Ecommerce Blogroll: Weekly Report July 15

Posted by Noreen Vincent on 15 Jul 2009

This week I wanted to see if I could find a blog that focused on social shopping and was pleased to stumble across the post from Evan Schuman in the Storefrontbacktalk blog.  I hope this article, along with other posts I suggest you read below, offer some new insight for you this week.  Feel free | View post »

The Ecommerce Blogroll: The Weekly Report for June 24

Posted by Noreen Vincent on 24 Jun 2009

It’s time for the weekly blogroll!  Here’s a look at my favorite ecommerce blog posts from this week.  I’ve covered concepts such as social / community, store locators, blogs, and a link to a blog on the results from a recent survey of online shoppers that looks at what triggers drive their purchase behavior. 1. | View post »

Ecommerce Blogroll: The Weekly Report for June 17

Posted by Noreen Vincent on 17 Jun 2009

You know how bloggers have a blogroll on one of their sidebars, giving you a little insight into what bloggers deem to have a voice of authority?  Well, I have been keeping an eye on some of the blogs that my favorite bloggers recommend, and decided to share my thoughts on the posts from these | View post »

Social Commerce

Posted by Optaros on 02 Mar 2009

Last week I attend the first part of a workshop in London hosted by IMRG to focus on driving sales through the use of Social Commerce (checkout their website for further details). The event was very well attended with a number of excellent guest speakers. Below are my observations of what I see as the | View post »

Website Application Design – Milkshake Usability Part 1

Posted by Optaros on 08 Jul 2008

    Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don’t assume you already know.     In the book, The Innovator’s Solution, the brilliant team of Clayton Christensen and Michael Raynor recount the illuminating story of a | View post »

Ecommerce Strategy – Customer Loyalty Basics

Posted by Marc Osofsky on 17 Jun 2008

Ecommerce success requires innovation and solid execution. The top question we get today regarding innovation is as follows: “We’ve done product ratings and reviews, what social shopping features should we implement in 2009?” To help our clients answer this question we developed the 2009 Social Ecommerce Guide The top question regarding execution is as follows: | View post »

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