‘ROI’ posts

Social Media Engagement, Ice Cream, and Murder

Posted by John Eckman on 04 Sep 2009

Earlier this summer, the Altimeter Group and WetPaint collaborated to produce the ENGAGEMENTdb site and related ENGAGEMENTdb Report ( a free download). It’s truly a must-read if you’re interested in how large brands are engaging their customers through social media. In the Introduction, Ben Elowitz (of WetPaint) and Charlene Li (of Altimeter) claim: While much [...]

Online Advertising Landscape Unclear

Posted by Optaros on 11 Apr 2008

With a potential deal looming in the online ad space between Yahoo, Microsoft, AOL, Google, and others, buyers of online ad space should be, and some of them are, showing concern. What this looming deal shows is the need for other options than what currently exist. When a deal is made the options for media | View post »

Ecommerce Solution – Harvard Business Review

Posted by Marc Osofsky on 20 Mar 2008

Great stores draw you in, make you want to return often (even when you don’t have a particular purchase in mind), and create significant impulse purchases. In contrast, most online stores reflect the assumption that shopping online is mainly an efficient destination purchase. A consumer knows what they want to buy, does research online and | View post »

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