‘Retail’ posts

Commerce and Community: Sears' Santa's Helper Promotion

Posted by John Eckman on 01 Dec 2009

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: It’s a smart combination of tactics. Users are encouraged to write reviews (which helps sell more products at Sears), and in exchange can both help a charity (Heroes at Home) and potentially win $750 | View post »

Ecommerce Blogroll: Weekly Report August 13, 2009

Posted by Noreen Vincent on 13 Aug 2009

Shop.Org Annual Summit in Las Vegas is just around the corner, and we are pleased to share that Adam Michelson, our Director of Ecommerce Practice has been invited to participate in the popular Doctor Is In website critiques. Adam will be offering a session 20 to Social, which will offer retailers a simple process to | View post »

Ecommerce Blogroll: Weekly Report July 8

Posted by Noreen Vincent on 08 Jul 2009

Here is my 4th of July list of posts I have enjoyed reading this past week from the ecommerce blogosphere.  I particularly like the Proust-like interview with Matt Stinchcomb, vp of community at Etsy.  Here is a remarkable business that has succeeded with an online marketplace created exclusively for a community to buy and sell | View post »

The Ecommerce Blogroll: The Weekly Report for June 24

Posted by Noreen Vincent on 24 Jun 2009

It’s time for the weekly blogroll!  Here’s a look at my favorite ecommerce blog posts from this week.  I’ve covered concepts such as social / community, store locators, blogs, and a link to a blog on the results from a recent survey of online shoppers that looks at what triggers drive their purchase behavior. 1. | View post »

Ecommerce Blogroll: The Weekly Report for June 17

Posted by Noreen Vincent on 17 Jun 2009

You know how bloggers have a blogroll on one of their sidebars, giving you a little insight into what bloggers deem to have a voice of authority?  Well, I have been keeping an eye on some of the blogs that my favorite bloggers recommend, and decided to share my thoughts on the posts from these | View post »

Target Adds Content from DailyCandy to Drive Traffic

Posted by Marc Osofsky on 02 Jun 2009

Great piece in the WSJ on how Target is adding content to it’s ecommerce site from DailyCandy to increase traffic.  Conventional ecommerce wisdom was that buyers only come to the site when they have an intent to purchase.  Therefore, content would only distract potential buyers and reduce conversion rates.  Sucharita Mulpuru from Forrester states this | View post »

Calendar Marketing – the new email marketing for retailers

Posted by Marc Osofsky on 20 May 2009

Retailers use email to reach customers at their desktops to try and get them to return to the store to buy. The effectiveness of this tactic is on the decline, largely because: Consumers are deluged with email spam Every other retailer is using the same approach Email is often blocked in junk folders Email spam | View post »

Live Shopping

Posted by Optaros on 20 Apr 2009

My colleague Jochen Krisch has been using the term “Live Shopping” in Germany for some time and I think it is a term that would help us in the US as well to describe the emergence of more engaging ecommerce shopping sites. The existing terms used to describe these sites fail to truly describe what | View post »

Social Commerce

Posted by Optaros on 02 Mar 2009

Last week I attend the first part of a workshop in London hosted by IMRG to focus on driving sales through the use of Social Commerce (checkout their website for further details). The event was very well attended with a number of excellent guest speakers. Below are my observations of what I see as the | View post »

Open Source ecommerce – OXID, another significant OSS storefront platform

Posted by Marc Osofsky on 02 Nov 2008

There is a new and exciting entrant in the open source software (OSS) ecommerce market. OXID (http://www.oxid-esales.com), a leading ecommerce solution out of Germany has announced that it is releasing an open source version (http://www.oxid-esales.com/en/news/blog#). The ecommerce storefront is certainly not a new concept. But with all the change in the industry such as social | View post »

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