‘Retail’ posts

Three Ways To Revitalize Private Event Retailing

Posted by Kevin Carlson on 08 Aug 2011

Private Event Retailing, or PER, has been a hot topic in the world of eCommerce the past few years. Now, however, depending upon who’s talking, you may be convinced that PER is more of a has been than a hot topic. In the world of crowd-sourcing sites like Groupon and with social commerce efforts abounding, | View post »

Gamification: From Cars and Curriculum to Commerce

Posted by Kevin Carlson on 22 Jul 2011

Game mechanics have been a hot topic for some time now and the interest in properly applying game mechanics to create a loyal and expanding community continues to increase.   Gamification, or applying game mechanics and game thinking to engage and grow an audience,  isn’t only taking place in the online community.   In Sweden, | View post »

Trump Goes Mobile

Posted by Kevin Carlson on 21 Jun 2011

Image via Wikipedia Although he’s more famous for his trademark “You’re Fired” tagline than decisions on technology, Trump has gone mobile in Soho and Chicago will soon be able to provide mobile solutions to hotel employees. Hotel employees will soon be using smartphones and tablets to access core hotel system functionality such as check-in, check-out, | View post »

Social Commerce: An Idea Whose Time Has Come (Again)

Posted by Kevin Carlson on 11 May 2011

With all the buzz about Social Commerce these days, you’d likely be able to convince most people that it’s a brand new idea, something so unique and different that companies are undergoing massive change in order to accommodate this new … Continue reading →

Come Together, Right Now, Over Me

Posted by Kevin Carlson on 29 Apr 2011

Convergence. The buzzword that’s used to describe things that are merging and creating synergies holding untold potential for meteoric rises in profits. At least that’s the fun side of the story. The story where the rubber meets the road is … Continue reading →

Multi-Channel Done Right

Posted by Kevin Carlson on 15 Apr 2011

During one of my visits to London a few months ago, I visited a Debenhams store and wrote about the constant in-store blaring touting their new iPhone app, which was pretty interesting.  I downloaded the app at the time, explored … Continue reading →

China’s “Unspoken” Luxuries

Posted by Kevin Carlson on 12 Apr 2011

Just a brief post — I noticed a very interesting pingback on my earlier post about tapping into China’s luxury market, which highlights a few things I’ve been posting related to understanding a foreign market’s political climate.  It seems that … Continue reading →

Online Influence on Traditional Retail Channels

Posted by Kevin Carlson on 31 Mar 2011

Internet retailer reports this week that 25% of UK advertising budgets go to the web. That percentage may not seem like a lot until you consider it is fairly disproportional to the total eCommerce spend in the UK, which comes … Continue reading →

Ecommerce Trends – Content, Community, Commerce: Sears’ Shoes Experience

Posted by John Eckman on 27 Aug 2010

Today Sears announced the launch of a “new footwear experience” at sears.com/shoes.  It’s worth checking out as yet another example of a mainstream, multichannel retailer embracing what we’ve been calling the assembled web, both in terms of the convergence of content, community and commerce and in terms of the widely decentralized and distributed nature of | View post »

Facebook Like -I Like it like that Amazon Levis and the Facebook open graph

Posted by John Eckman on 17 Aug 2010

At the beginning of 2010, Facebook rolled out a number of significant changes to their platform, including most notably the introduction of the Open Graph protocol and Facebook social plugins. Since then, retailers have been trying to determine the best strategies for taking advantage of these options. Two significant strategies (at least) have emerged so | View post »

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