‘Recommendations’ posts

Commerce and Community: Sears' Santa's Helper Promotion

Posted by John Eckman on 01 Dec 2009

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: It’s a smart combination of tactics. Users are encouraged to write reviews (which helps sell more products at Sears), and in exchange can both help a charity (Heroes at Home) and potentially win $750 | View post »

Screencast: Facebook Connect Social Shopping on Magento

Posted by John Eckman on 05 Oct 2009

Here’s a quick (

Facebook Connect Social Shopping

Posted by John Eckman on 01 Oct 2009

We’ve been looking at various forms of social shopping for a while at Optaros, including the leverage of technologies like Facebook Connect in the context of ecommerce. Why should shopping online be a solitary activity between a shopper and a site, when shopping in the real world is so eminently social? This week a Magento | View post »

Community and Content: Business Week's Business Exchange

Posted by John Eckman on 30 Jun 2009

Earlier this month, during the MediaBistro Circus, John A Byrne (@johnabyrne on twitter) spoke about how Business Week is transforming itself, engaging with users, and taking advantage of new opportunities to bring community into contact with content. One of the sites he mentioned was the Business Exchange, a new community (really a set of communities) | View post »

Designing for the Social Web

Posted by Optaros on 10 Nov 2008

When the World Wide Web first hit popular consciousness, the major challenge for designers was to understand that the web wasn’t print. The conventions, patterns, and approaches that traditional design had prepared them to rely on were no longer valid, and they needed to develop new conventions for the new medium. Similar challenges emerged as | View post »

SUN T2000/T5000 and Alfresco – not a good combination

Posted by Optaros on 01 Oct 2008

A recent analysis reports that several Alfresco installations have had performance issues using SUN T2000 infrastructure environment. The conclusion and recommendation of this analysis is to use UltraSPARC Vx, Intel or AMD processors infrastructure instead. T2000 and T5000 are from the same family. The T2000 has been designed for being highly performant in the treatment | View post »

Data migration into Alfresco ECM

Posted by Optaros on 09 Jan 2008

After the first and successful implementation of Alfresco at the State of Vaud (Switzerland), the IT department sees more and more requests of State departments requesting for integrating the Alfresco ECM platform. One usual need is the data migration from an existing application to the Alfresco ECM repository. The easiest case is – of course | View post »

Alfresco Architecture at City of Lausanne

Posted by Optaros on 09 Jan 2008

In November 2007, we delivered the final presentation of our work for City of Lausanne (Switzerland). The objective of our work was to analyze their needs and to recommend a high level architecture for implementing Alfresco as their core DMS solution. Context Ville de Lausanne is an Alfresco Customer who had a previous experience in | View post »

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