‘Product Management’ posts

Social Shopping and The Game of Life

Posted by Optaros on 23 May 2008

The top question we get today regarding social shopping is as follows: “We’ve done product ratings and reviews; what social shopping features should we implement in 2009 that actually will lead to increased traffic, basket size or conversion rates?” To help our clients answer this question we developed the 2009 Social Ecommerce Guide For | View post »

Ecommerce Merchant Tools: ERP, PIM and the Web Product Catalog

Posted by Optaros on 05 May 2008

No one ever said being a merchant would be easy. This is especially true for the web merchant who is at a distinct disadvantage compared to their in-store-only comrades. A store merchant has tools at their disposal and can create effective planograms from all the analytical, behavioral and demographic information they have collected around well-known | View post »

Turning the Web 2.0 Tide to Your Advantage

Posted by John Eckman on 19 Feb 2008

Josh Bernoff and Charlene Li, both of Forrester Research, have an article in the Spring issue of the MITSloan Management Review titled "Harnessing the Power of Social Applications," which, for now at least, is available in free full text to non-subscribers, as part of an Online Preview. It's a very smart article, worth reading in | View post »

Engage Consumers Across the Product Lifecycle

Posted by Marc Osofsky on 10 Jan 2008

Engage Customers Across the Product Lifecycle Customers will participate in meaningful ways if you let them – Product Development Phase Collaboration between beta customers and product mgt teams Test new product concepts Test potential product features Test potential on-line extensions to existing products Test adoption of product offerings – Product Launch Phase Sell Products and | View post »

Open Innovation

Posted by Marc Osofsky on 13 Dec 2007

Many consumer product and service companies are looking for ways to accelerate new product introduction and increase the probability of successful product launches. A major part of the Next Generation Internet is the concept of openness – that your customers can now communicate their views on your company and product over the internet and reach | View post »