‘Private Events’ posts

Private Sale: How to Use Magento to Develop a New Retail Concept

Posted by Marc Osofsky on 10 May 2010

It seems that there is nothing hotter in the ecommerce world today than private sales. This innovative online retail concept was born in 2001 by vente-privee.com, which translated popular Parisian events during which designers would open their stores and sell overstock merchandise at dramatic discounts, into a similar online experience. Since then, private sale sites | View post »

Private Sales, Flash Sales, Private Events, Timed Events, how to implement

Posted by Marc Osofsky on 08 Mar 2010

Private Sales is one of the hottest online retail concepts with: Rapid revenue growth (Vente-Privee – 0-$1 billion in 6 years, Gilt Groupe 0-$400 million in 3 years) Extremely attractive financials (e.g. extremely low customer acquisition cost due to viral invitations) Larger players buying-in (GSI Commerce acquiring Rue La La for $350 million and perpetual | View post »

Online Communities Whitepaper

Posted by John Eckman on 03 Mar 2008

New whitepaper on the Optaros site today (free registration required): Online Communities: What Should a Retailer Do? Abstract: Most retailers have found success in providing online product ratings and reviews, and many have dabbled in engaging directly with participants in social networks. Many retailers are seeking to do more in the area of community, but [...]