‘Personalization’ posts

Making Personalization Truly Personal

Posted by Kevin Carlson on 27 Oct 2011

If one’s things for certain, it’s that nothing is for certain for very long, at least in the world of technology and eCommerce. Best practices are, at best, fleeting when they pertain to a specific technology and not to a core business purpose or a brand. So what about the best practice of personalization? | View post ยป

Ecommerce Strategy – Personalization Tools

Posted by Optaros on 22 Apr 2008

Personalization tools and techniques are considered significant building blocks for an ecommerce marketing strategy. Assuming that a well-developed personalization strategy has been vetted, we can begin exploring the ways to collect and analyze data most effectively to achieve our goals. The good news for ecommerce retailers is that there are many options along the price | View post »

Ecommerce Strategy – Personalization

Posted by Optaros on 08 Apr 2008

In the greater context of an ecommerce marketing strategy, it is clear that one of the most important components focuses on maximizing personalization opportunities throughout the customer experience. However, most ecommerce retailers struggle not only with what personalization tools and techniques to provide & support, but also how to establish a framework and roadmap to | View post »

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