‘oview’ posts

Social Media Creates Necessity for Content Marketing

Posted by Noreen Vincent on 14 Oct 2009

All marketers are trying to figure out how to solve the social media marketing puzzle. Some, such as American Express Open, have built their own; while many others, such as Visa Small Business, have attached themselves to one of the social networking monoliths. In both cases, regardless of how they’re attracting consumers, at the core | View post »

Want to Engage your Sports Fans on their sites and Facebook? See how the New England Patriots are doing it.

Posted by Marc Osofsky on 13 Jun 2009

Fans want to share the love of their team with other fans. Providing a team sponsored multimedia experience that is updated daily on their own site is a perfect solution. The New England Patriots got a head start on delivering this possibility by using OView application syndication and engaging with Optaros to deliver the right | View post »

Calendar Marketing – the new email marketing for retailers

Posted by Marc Osofsky on 20 May 2009

Retailers use email to reach customers at their desktops to try and get them to return to the store to buy. The effectiveness of this tactic is on the decline, largely because: Consumers are deluged with email spam Every other retailer is using the same approach Email is often blocked in junk folders Email spam | View post »

Video Demo of Application Syndication with OView

Posted by Marc Osofsky on 16 Apr 2009

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience As a fan of the New England Patriots the Patriots Calendar App, built using the Event | View post »

Sociable Ads: The Future or Advertising, or Just Another Banner?

Posted by John Eckman on 14 Apr 2009

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven’t bothered to deploy ad blockers, it isn’t surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. Sociable Ads, a | View post »

Assembled Web vs. Siloed Web

Posted by Marc Osofsky on 22 Dec 2008

When talking about the internet, most companies we speak with still draw a picture with their websites in the center of the page, a big solid firewall above it and beyond that, the internet in “the cloud”. A customer, however, doesn’t see it this way at all.  They go online and experience all companies “in | View post »

Advertising Online Alternative

Posted by Marc Osofsky on 08 May 2008

The internet is now the #1 media channel at work and the #2 channel at home. Brands must effectively engage consumers online with content to remain relevant. But eye tracking studies and DoubleClick’s own data show that consumers have learned to ignore online ad real estate, no matter what type of ad (video, widget, flash) it is. | View post »

Agencies vs. Ad-blockers, Who will Win?

Posted by Marc Osofsky on 02 May 2008

It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page. A great visual representation of this is | View post »

Ecommerce strategy – 4 Top Myths

Posted by Marc Osofsky on 01 Apr 2008

Innovative retailers are challenging 4 key retailing rules of thumb to outperform rivals stuck in the old ways. A recent Harvard Business Review study provided rigourous qunatitative evidence of this fact and Business Week has written about the explosive growth of retailers taking new approaches. So what are these 4 retailing rules of thumb that may now | View post »

Corporate Website 2.0 – Modernista – 1st Postmodern Website

Posted by Marc Osofsky on 01 Apr 2008

Modernista has launched a radical new website to visually demonstrate that your brand/company is now everywhere on the web and beyond your complete control.  I applaud them for their radical approach at hammering home this key point. The concept is pretty simple.  They use Flickr, Facebook and Wikipedia as content containers for their work, company info, etc. | View post »

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