‘Open Innovation’ posts

Acquiring new customers using new media

Posted by Optaros on 27 Jan 2008

Times are changing for marketing and product managers. Several years ago advertising budgets were completely focused on TV and print media. Today the fragmentation of channels and the emergence of new, Internet-based media is causing a realignment of funds, or at least a questioning of the effectiveness of previous strategies. New media allows potential customers | View post »

Direct Consumer Engagement

Posted by John Eckman on 10 Jan 2008

In Forrester Research's recently published Market Research Predictions for 2008, Brad Bortner argues that: Top brands will rein in the power of Web 2.0 and put communities to work. Leading companies like Oracle and HP have already built online communities that solicit customer involvement. These communities offer potent opportunities to embrace customer-driven innovation in product | View post »

MIT Center for Collective Intelligence

Posted by John Eckman on 02 Jan 2008

The Massachusetts Institute of Technology launched the Center for Collective Intelligence in October of 2006 to study one central question: How can people and computers be connected so that- collectively – they act more intelligently than any individuals, groups, or computers have ever done before? You can view video from the CCI launch (RealPlayer required) | View post »

The New Openness

Posted by Optaros on 14 Dec 2007

Across industries, companies are struggling to determine how best to deal with the power that social computing gives customers to share with millions how they feel about a product. This new-found power in the hands of customers creates an openness of information (positive and negative) that is having a dramatic impact on the success of | View post »

Open Innovation

Posted by Marc Osofsky on 13 Dec 2007

Many consumer product and service companies are looking for ways to accelerate new product introduction and increase the probability of successful product launches. A major part of the Next Generation Internet is the concept of openness – that your customers can now communicate their views on your company and product over the internet and reach | View post »

Endeca: Under the covers

Posted by Optaros on 11 Dec 2007

The Endeca Partner Community solution ("EDeN") was assembled from content management, portal, blog, and search components. Specifically, Alfresco, Liferay, WordPress, and Endeca's Information Access Platform. Let's look at the responsibilities of each of these components and then a bit about how they integrate. Content Management — Alfresco The Alfresco repository holds all file-based content that | View post »

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