‘Online Marketing’ posts

10 Emerging Trends for Online Advertising and Content Marketing for 2010

Posted by Jim Munz on 24 Dec 2009

I believe these emerging trends in advertising and content marketing will change how we do business online well beyond 2010. The adoption of these trends may carry over into 2011 and some have already started to take shape.   1.     Real time = Real Opportunities. The digital advertising space will evolve quickly around real time | View post »

Seth Godin, Acumen and the content marketing story it tells

Posted by Jim Munz on 02 Dec 2009

I received Seth Godin’s daily update, as I do every morning, and it jumped out at me as an interesting content marketing approach. So instead of sending out preview copies of his new book “Linchpin” to the usual industry suspects he is offering people who receive his daily feed the opportunity to get a copy | View post »

Building Brands Online – IAB and Bain Report

Posted by Jim Munz on 01 Dec 2009

I’ve been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you | View post »

Display Advertising – Top Performers List

Posted by Marc Osofsky on 21 May 2009

The top online advertisers are direct marketing companies driving traffic through display ads and efficiently converting them into customers. Here is a partial list of these top online advertisers ranked by impressions to date in 2009. I’ve included some of the names of the leaders within these companies because they don’t get the same attention | View post »

Video Demo of Application Syndication with OView

Posted by Marc Osofsky on 16 Apr 2009

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience As a fan of the New England Patriots the Patriots Calendar App, built using the Event | View post »

Assembled Web vs. Siloed Web

Posted by Marc Osofsky on 22 Dec 2008

When talking about the internet, most companies we speak with still draw a picture with their websites in the center of the page, a big solid firewall above it and beyond that, the internet in “the cloud”. A customer, however, doesn’t see it this way at all.  They go online and experience all companies “in | View post »

Advertising Online Alternative

Posted by Marc Osofsky on 08 May 2008

The internet is now the #1 media channel at work and the #2 channel at home. Brands must effectively engage consumers online with content to remain relevant. But eye tracking studies and DoubleClick’s own data show that consumers have learned to ignore online ad real estate, no matter what type of ad (video, widget, flash) it is. | View post »

Agencies vs. Ad-blockers, Who will Win?

Posted by Marc Osofsky on 02 May 2008

It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page. A great visual representation of this is | View post »

Ecommerce strategy – 4 Top Myths

Posted by Marc Osofsky on 01 Apr 2008

Innovative retailers are challenging 4 key retailing rules of thumb to outperform rivals stuck in the old ways. A recent Harvard Business Review study provided rigourous qunatitative evidence of this fact and Business Week has written about the explosive growth of retailers taking new approaches. So what are these 4 retailing rules of thumb that may now | View post »

Corporate Website 2.0 – Modernista – 1st Postmodern Website

Posted by Marc Osofsky on 01 Apr 2008

Modernista has launched a radical new website to visually demonstrate that your brand/company is now everywhere on the web and beyond your complete control.  I applaud them for their radical approach at hammering home this key point. The concept is pretty simple.  They use Flickr, Facebook and Wikipedia as content containers for their work, company info, etc. | View post »

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