‘OCentric’ posts

Future Ecommerce – Nikki Baird Assembled Commerce

Posted by Marc Osofsky on 09 Nov 2009

Brands are different than retailers. Brands don’t compete online on price in a standard storefront. Instead, Brands are focused on creating a compelling brand experience that converges Commerce, Content and Community to increase brand equity. Most Brands are unclear, however, on exactly the best way to do this and many wrongly assume they need to | View post »

Ecommerce Blogroll: Weekly Report November 4

Posted by Noreen Vincent on 04 Nov 2009

Today I am focusing my post on ecommerce blogs talking about the ecommerce platform Magento by Varien. As a Worldwide Enterprise Partner of Magento, my colleagues at Optaros are busy contributing to the Magento community and working with enterprise clients globally (from our offices in Germany, Switzerland, United Kingdom, and United States) to assemble ecommerce | View post »

Ecommerce Review: Crocs. The New Site on the Block.

Posted by Marc Osofsky on 01 Sep 2009

Crocs has launched a new site (http://www.crocs.com/) and I thought it would be interesting to take a look and talk a bit about what an ecommerce site looks like in 2009. Crocs is also a direct-to-consumer brand, and there is a lot of action in D2C ecommerce right now, so looking at this site with | View post »

Target Adds Content from DailyCandy to Drive Traffic

Posted by Marc Osofsky on 02 Jun 2009

Great piece in the WSJ on how Target is adding content to it’s ecommerce site from DailyCandy to increase traffic. Conventional ecommerce wisdom was that buyers only come to the site when they have an intent to purchase. Therefore, content would only distract potential buyers and reduce conversion rates. Sucharita Mulpuru from Forrester states this | View post »

Ecommerce Marketing Strategy #1: Search + Blogs = Traffic

Posted by Marc Osofsky on 22 Mar 2008

Most ecommerce retailers continue to rely on email spam and online pay per click advertising as the primary mechanisms to generate site traffic even though the cost continues to rise and the effectiveness is declining. A recent Forrester survey shows that in 2003, 31% of consumers deleted email advertising without reading it. In 2006 that | View post »