‘Next Generation Marketing’ posts

Acquiring new customers using new media

Posted by Optaros on 10 Jan 2008

Times are changing for marketing and product managers. Several years ago advertising budgets were completely focused on TV and print media. Today the fragmentation of channels and the emergence of new, Internet-based media is causing a realignment of funds, or at least a questioning of the effectiveness of previous strategies. New media allows potential customers | View post »

Optaros.com – The New Corporate Website

Posted by Marc Osofsky on 09 Jan 2008

Welcome to our new website! This website is a living experiment to determine what a corporate website should be for a professional services firm in a Web 2.0 world. It is a time of significant change for corporate websites. The old paradigm of corporate marketing brochureware is clearly broken, but the new forms of interaction | View post »

What is a Web 2.0 Corporate Website?

Posted by Optaros on 14 Dec 2007

8 Principles for B2B Marketing 2.0 I, like many marketing folks that sell to other businesses, was faced with the following dilemma: Individuals’ expectations for online interactions are changing dramatically. So what was I going to do about it for our B2B business? Being the VP of Marketing at a Next Generation Internet consulting firm | View post »

The New Openness

Posted by Optaros on 14 Dec 2007

Across industries, companies are struggling to determine how best to deal with the power that social computing gives customers to share with millions how they feel about a product. This new-found power in the hands of customers creates an openness of information (positive and negative) that is having a dramatic impact on the success of | View post »

Open Innovation

Posted by Marc Osofsky on 13 Dec 2007

Many consumer product and service companies are looking for ways to accelerate new product introduction and increase the probability of successful product launches. A major part of the Next Generation Internet is the concept of openness – that your customers can now communicate their views on your company and product over the internet and reach | View post »

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