‘Next Generation Marketing’ posts

Seth Godin, Acumen and the content marketing story it tells

Posted by Jim Munz on 02 Dec 2009

I received Seth Godin’s daily update, as I do every morning, and it jumped out at me as an interesting content marketing approach. So instead of sending out preview copies of his new book “Linchpin” to the usual industry suspects he is offering people who receive his daily feed the opportunity to get a copy | View post »

Building Brands Online – IAB and Bain Report

Posted by Jim Munz on 01 Dec 2009

I’ve been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you | View post »

AOL ventures into a new content marketing landscape

Posted by Jim Munz on 30 Nov 2009

“Content is the one area on the Web that hasn’t seen the full potential. Hopefully, we will spark a revolution of people doing content at a different scale,” says Mr. Armstrong, a former advertising executive at Google. With this statement in a Wall Street Journal article AOL is showing what it hopes will be the | View post »

How to develop a 15 million page view per month ad campaign

Posted by Jim Munz on 25 Nov 2009

In a recent blog post by Peter Kirwan on Wired he comments: “Now this historic pact is coming under pressure. In places, it has started to unravel. The crude appeal of banners and buttons remains important, but long ago ceased to be at the center of the digital action. For marketers who need to engage | View post »

Video Demo of Application Syndication with OView

Posted by Marc Osofsky on 16 Apr 2009

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience As a fan of the New England Patriots the Patriots Calendar App, built using the Event | View post »

Reviewing the Groundswell

Posted by John Eckman on 22 Jul 2008

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It’s in that context that I offer this review of Groundswell: Winning in a World Transformed by | View post »

Content Management in the Age of User Participation – Presentation

Posted by John Eckman on 20 Jun 2008

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called “Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton” – you can view it below, or download the PDF at slideshare. | View | View post »

Turning the Web 2.0 Tide to Your Advantage

Posted by John Eckman on 19 Feb 2008

Josh Bernoff and Charlene Li, both of Forrester Research, have an article in the Spring issue of the MITSloan Management Review titled "Harnessing the Power of Social Applications," which, for now at least, is available in free full text to non-subscribers, as part of an Online Preview. It's a very smart article, worth reading in | View post »

Acquiring new customers using new media

Posted by Optaros on 27 Jan 2008

Times are changing for marketing and product managers. Several years ago advertising budgets were completely focused on TV and print media. Today the fragmentation of channels and the emergence of new, Internet-based media is causing a realignment of funds, or at least a questioning of the effectiveness of previous strategies. New media allows potential customers | View post »

The Chevy Tahoe and the Dangers of UGC

Posted by John Eckman on 10 Jan 2008

In the case history of user generated content, one of the object lessons often discussed is the Chevy Tahoe campaign for users to create video advertisments for the new SUV. The campaign, which formerly lived at Chevyapprentice.com, but has since been discontinued, provided users with video clips and soundtracks, which they were encouraged to remix, | View post »