‘new media’ posts

The Future of Content is here

Posted by Jim Munz on 27 Jan 2010

This example of a Tablet version for Times Sports Illustrated that represents the future of content in my mind. This is a true multimedia experience that will be demanded by consumers not just on tablet devices but web sites, phones, and TV. The future is here are you ready for it?

Content Marketing and the New Apple Tablet

Posted by Jim Munz on 27 Jan 2010

While time will only tell if the tablet from Apple that is due to be introduced today will change publishing as described by the New York Times, WSJ and many others. What it means for marketers seems clear it will force you to create more compelling content campaigns that will call on you to incorporate | View post »

Comcast XFinity: TV (Almost) Everywhere

Posted by John Eckman on 28 Dec 2009

There’s been lots of industry buzzz about Time Warner and Comcast’s TV Everywhere plan, which would allow subscribers to fixed-wire cable offerings access to premium content over internet connections, freeing content from the cable box (or cable card). Although it isn’t exactly setting content free on the web, it does seem a positive step in | View post »

Will Hearst be able to rejuvenate the publishing industry with Skiff?

Posted by Jim Munz on 05 Dec 2009

“Skiff will offer publishers a way to participate across the full value chain, from shaping publication design to selling advertising to maintaining subscriber relationships, so that they can better control their destiny as e-reading expands.” said Kenneth A. Bronfin, president of Hearst Interactive Media. So just how does this work you might be asking your | View post »

Building Brands Online – IAB and Bain Report

Posted by Jim Munz on 01 Dec 2009

I’ve been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you | View post »

Future of Media, Video WTF

Posted by John Eckman on 09 Oct 2009

Two quick notes on media: 1. Paul Gillin: “The Future of Media is: Small, Aggregated, Inclusive, Community-driven, Conversational, Fast, Flexible, Experimental.” 2. New from the PCF: Video WTF? First, a great presentation given by Paul Gillin at the Inbound Marketing Summit yesterday. Covered very quickly with dense references the shifts in mainstream media: Gillin World | View post »

Inbound Marketing, Outbound Marketing, and Spam: #IMS09 day one

Posted by John Eckman on 08 Oct 2009

Yesterday was day one for the Inbound Marketing Summit (see #ims09 for tweetstream) at Gillette Stadium in Foxborough. If you’ll allow me an early morning extended metaphor, it reminded me an aspect of Boston public transit: the distinction between inbound and outbound, and how they can get confused. Kendall Square, Inbound (Photo by Eric Kilby, | View post »

It’s Not [Just] About Your Site: Managing Your Digital Footprint

Posted by John Eckman on 06 Oct 2009

One of the core aspects of the assembled web is the concept that brands and all companies need to think more broadly about their presence. It isn’t just their web site, or even their network of 10, 20, or 200 sites for various products, services, and brands. It’s about your digital footprint: the sum total | View post »

Brand Control Revisited: Google Sidewiki

Posted by John Eckman on 28 Sep 2009

In previous post on the illusory but often sought “brand control on the internet” I talked about Squidoo’s Brands in Public and GetSatisfaction. Google’s new offering, SideWiki, makes Brands in Public look very web 1.0. Why make consumers come to a third party site just to see all the comments about a brand, when you | View post »

Brand Control on the Assembled Web

Posted by John Eckman on 25 Sep 2009

Who controls the meaning of your brand on the internet? Control! (Photo by Faramarz Hashemi, cc-by license) One of the principles of the assembled web says: Your brand is not what you say it is, but what your prospects, customers, partners, and employees say it is. In short, your brand is what the Internet says | View post »

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