‘multi-channel’ posts

Ecommerce Blogroll: Weekly Report August 13, 2009

Posted by Noreen Vincent on 13 Aug 2009

Shop.Org Annual Summit in Las Vegas is just around the corner, and we are pleased to share that Adam Michelson, our Director of Ecommerce Practice has been invited to participate in the popular Doctor Is In website critiques. Adam will be offering a session 20 to Social, which will offer retailers a simple process to | View post »

The Ecommerce Blogroll: The Weekly Report for June 24

Posted by Noreen Vincent on 24 Jun 2009

It’s time for the weekly blogroll!  Here’s a look at my favorite ecommerce blog posts from this week.  I’ve covered concepts such as social / community, store locators, blogs, and a link to a blog on the results from a recent survey of online shoppers that looks at what triggers drive their purchase behavior. 1. | View post »

Video Demo of Application Syndication with OView

Posted by Marc Osofsky on 16 Apr 2009

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience As a fan of the New England Patriots the Patriots Calendar App, built using the Event | View post »

iPhone MMS prototype screencast

Posted by Optaros on 16 Mar 2009

Optaros has strong experience and background in building rich internet applications.  With the iPhone, there is a platform on which we can leverage our experiences in usability and interactivity to build superior applications for our clients – and their demanding user communities – and helping our clients address the multi-channel challenge in an interactive and | View post »

Next Generation Mobile Applications

Posted by Optaros on 10 Feb 2009

Mobile Applications are no longer stand alone experiments. As part of our Assembled Web Vision, we help our clients leverage the mobile channel as an integral part of the customer experience that spans web, mobile and offline. As consumer behavior that flows across these modes must be taken as a design assumption now, me2me – | View post »

Ecommerce Merchant Tools: ERP, PIM and the Web Product Catalog

Posted by Optaros on 05 May 2008

No one ever said being a merchant would be easy. This is especially true for the web merchant who is at a distinct disadvantage compared to their in-store-only comrades. A store merchant has tools at their disposal and can create effective planograms from all the analytical, behavioral and demographic information they have collected around well-known | View post »

Open Source CMS – How Telcos can benefit

Posted by Optaros on 14 Apr 2008

The larger telecom operators have been reinventing themselves over the last couple of years again and again. They constantly look to replace voice revenue and profit lost due to competition, they fight price declines, migration and substitution effects. It’s a fine line of introducing new products as needed and demanded and at the same time | View post »

Creating a new Retail Concept for ecommerce

Posted by Optaros on 28 Mar 2008

A retail concept is a new Website that sells your merchandise in a different way. A/B testing is a proven technique to tune features on your existing ecommerce site, but it is comes up short of a new digital property with its own capabilities and branding. Selling your merchandise in entirely new ways with new | View post »

Optaros at SugarCON 2008

Posted by Optaros on 12 Feb 2008

I spent the Wednesday – Friday last week at the SugarCON conference in San Jose. Overall, I found it a good event with relevant and entertaining speakers, topics, and lots of opportunities to hook up both with the SugarCRM team and other players in that eco-system: – SugarCRM CEO John Roberts illustrated the SugarCRM success | View post »

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