‘multi-channel’ posts

Four Challenges Faced in the Evolution of eCommerce

Posted by Kevin Carlson on 20 Sep 2011

At last week’s Shop.org conference in Boston, I attended a session on the evolution of eCommerce and “Implications to the | View post »

APIs: Three Things to Know Before Exposing Yourself

Posted by Kevin Carlson on 09 Sep 2011

There is a lot of chatter about APIs right now. Should companies implement them? What is the best functionality to | View post »

Back to School: Leveraging Non-holiday Shopping Seasons

Posted by Kevin Carlson on 07 Sep 2011

All across the globe in recent weeks, students have been returning to school. Retail outlets and online shops have back-to-school | View post »

Don’t Replicate, Innovate!

Posted by Kevin Carlson on 24 Aug 2011

I was reading my usual batch of RSS feeds this morning and the normal smattering of topics were front and center: Mobile application development, social commerce, and f-commerce were everywhere. Again. And they should be! They are the hot topics of the day and everyone is busy trying to figure out exactly how these apply | View post »

Three Ways To Revitalize Private Event Retailing

Posted by Kevin Carlson on 08 Aug 2011

Private Event Retailing, or PER, has been a hot topic in the world of eCommerce the past few years. Now, however, depending upon who’s talking, you may be convinced that PER is more of a has been than a hot topic. In the world of crowd-sourcing sites like Groupon and with social commerce efforts abounding, | View post »

Trump Goes Mobile

Posted by Kevin Carlson on 21 Jun 2011

Image via Wikipedia Although he’s more famous for his trademark “You’re Fired” tagline than decisions on technology, Trump has gone mobile in Soho and Chicago will soon be able to provide mobile solutions to hotel employees. Hotel employees will soon be using smartphones and tablets to access core hotel system functionality such as check-in, check-out, | View post »

Social Commerce: An Idea Whose Time Has Come (Again)

Posted by Kevin Carlson on 11 May 2011

With all the buzz about Social Commerce these days, you’d likely be able to convince most people that it’s a brand new idea, something so unique and different that companies are undergoing massive change in order to accommodate this new … Continue reading

Come Together, Right Now, Over Me

Posted by Kevin Carlson on 29 Apr 2011

Convergence. The buzzword that’s used to describe things that are merging and creating synergies holding untold potential for meteoric rises in profits. At least that’s the fun side of the story. The story where the rubber meets the road is … Continue reading

Multi-Channel Done Right

Posted by Kevin Carlson on 15 Apr 2011

During one of my visits to London a few months ago, I visited a Debenhams store and wrote about the constant in-store blaring touting their new iPhone app, which was pretty interesting.  I downloaded the app at the time, explored … Continue reading

Commerce and Community: Sears' Santa's Helper Promotion

Posted by John Eckman on 01 Dec 2009

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: It’s a smart combination of tactics. Users are encouraged to write reviews (which helps sell more products at Sears), and in exchange can both help a charity (Heroes at Home) and potentially win $750 | View post »

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