‘Metrics’ posts

The Problem with Time on Site

Posted by John Eckman on 16 Mar 2011

Time is Running Out (Photo by Andrea Zamboni, cc-by-nc license, http://www.flickr.com/photos/zamboniandrea/170324255/) In a previous post (Metaphors That Mislead Us: User, Audience, Visitor, Shopper?), I discussed the way in which the terms we use to describe the people who interact with our web-based applications can shape our thinking, encouraging some approaches and limiting or making others [...]

Metrics for the Assembled Web

Posted by John Eckman on 15 Sep 2010

At last night’s New England Magento Meetup at Optaros’ Boston HQ, Brad Schwarzenbach from TippingPoint Labs presented on what he calls DAPRmetrics. DAPR is a play on the old SABR (Society for American Baseball Research) metrics from baseball, and the search for better performance through statistics as told in Michael Lewis’ Moneyball. As SABR metrics | View post »

Sociable Ads: The Future or Advertising, or Just Another Banner?

Posted by John Eckman on 14 Apr 2009

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven’t bothered to deploy ad blockers, it isn’t surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. Sociable Ads, a | View post »

Marketing to Women? Don't Ignore the Blogosphere

Posted by John Eckman on 18 Apr 2008

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. That’s the message of the BlogHer | Compass Partners 2008 Social Media Benchmark Study, based on a presentation | View post »

Time to update your Online Banking site?

Posted by Optaros on 10 Jan 2008

Overview: The exciting news is that the world of banking and investing has made some lots of exciting developments over the past few years. Competition is hot in gaining market share in the retail banking space but even more so in long-term investments space. Whether your customers are active traders, long-term investors or even just | View post »