‘Media’ posts

Comcast XFinity: TV (Almost) Everywhere

Posted by John Eckman on 28 Dec 2009

There’s been lots of industry buzzz about Time Warner and Comcast’s TV Everywhere plan, which would allow subscribers to fixed-wire cable offerings access to premium content over internet connections, freeing content from the cable box (or cable card). Although it isn’t exactly setting content free on the web, it does seem a positive step in [...]

Comcast XFinity: TV (Almost) Everywhere

Posted by John Eckman on 28 Dec 2009

There’s been lots of industry buzzz about Time Warner and Comcast’s TV Everywhere plan, which would allow subscribers to fixed-wire cable offerings access to premium content over internet connections, freeing content from the cable box (or cable card). Although it isn’t exactly setting content free on the web, it does seem a positive step in | View post »

10 Emerging Trends for Online Advertising and Content Marketing for 2010

Posted by Jim Munz on 24 Dec 2009

I believe these emerging trends in advertising and content marketing will change how we do business online well beyond 2010. The adoption of these trends may carry over into 2011 and some have already started to take shape.   1.     Real time = Real Opportunities. The digital advertising space will evolve quickly around real time | View post »

Advertisers paying for commercial Tweets?

Posted by Jim Munz on 14 Dec 2009

According to AdAge the Huffington Post has started offering marketers the ability to inject their own paid comments among reader comments and place paid Tweets among the live Twitter feeds the site assembles around news subjects and events. So while this is a content marketing strategy I must say it’s most likely going to backfire | View post »

With 200 million monthly users across its sites, CBS looks to control ad revenue

Posted by Jim Munz on 14 Dec 2009

CBS will immediately discontinue the use of third-party ad networks for display ads across all of its global sites. While they expect to lose some near term revenue the expectation is that they will more than make it up coming out of the recession. CBS hopes to increase it’s options for advertisers and bring more | View post »

Internet Marketing Online Advertising – Only 14% of People Click on Ads

Posted by Marc Osofsky on 11 Dec 2009

comScore released a bombshell at the iMedia Brand Summit, and yet not everyone has heard about it and the conclusions are striking.  Briefly:   comScore updated their “Natural Born Clickers” study and the main findings are shown in the chart below: Only 16% of internet users account for all clicks on display ads – down | View post »

Will Hearst be able to rejuvenate the publishing industry with Skiff?

Posted by Jim Munz on 05 Dec 2009

“Skiff will offer publishers a way to participate across the full value chain, from shaping publication design to selling advertising to maintaining subscriber relationships, so that they can better control their destiny as e-reading expands.” said Kenneth A. Bronfin, president of Hearst Interactive Media. So just how does this work you might be asking your | View post »

Seth Godin, Acumen and the content marketing story it tells

Posted by Jim Munz on 02 Dec 2009

I received Seth Godin’s daily update, as I do every morning, and it jumped out at me as an interesting content marketing approach. So instead of sending out preview copies of his new book “Linchpin” to the usual industry suspects he is offering people who receive his daily feed the opportunity to get a copy | View post »

Building Brands Online – IAB and Bain Report

Posted by Jim Munz on 01 Dec 2009

I’ve been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you | View post »

AOL ventures into a new content marketing landscape

Posted by Jim Munz on 30 Nov 2009

“Content is the one area on the Web that hasn’t seen the full potential. Hopefully, we will spark a revolution of people doing content at a different scale,” says Mr. Armstrong, a former advertising executive at Google. With this statement in a Wall Street Journal article AOL is showing what it hopes will be the | View post »

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