‘Media and Publishing’ posts

Leveraging APIs to Grow Your Digital Footprint

Posted by John Eckman on 13 Apr 2009

While non-profit, community-oriented public radio stations aren’t usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we’ve termed the Assembled Web. As consumers have become increasingly sophisticated in their consumption (and control) of | View post »

Optaros' latest Assembled Web Solution awarded Best of Swiss Web

Posted by Optaros on 03 Apr 2009

The Best of Swiss Web Awards are the most coveted awards for e-business, Internet and mobile projects in Switzerland since 2001. A total of 277 projects were submitted to the jury this year in eight categories. A panel of 80 experts has revealed this year’s winners of the Best of Swiss Web Awards and me2me was | View post »

DrupalCon DC 2009: 5 Key Trends

Posted by John Eckman on 20 Mar 2009

Earlier this month, I had the opportunity to attend DrupalCon DC 2009. (DrupalCon is the semi-annual gathering of Drupal developers, users, themers, consultants, and contributors; its generally held once in the US and once in Europe each year – the next will be DrupalCon Paris in September 2009). I’ll be posting more specific updates on | View post »

Content Sponsorship – Media Companies Grow Online Revenue with A Web 2.0 Approach

Posted by Marc Osofsky on 17 Sep 2008

Most online media properties are looking for new ways to increase their online revenues that are consistent with their brand. Advertisers want to engage directly with their target audiences with meaningful, rich content. Media properties are looking to ad more rich, social media capabilities to their sites Media properties are constrained financially to invest in | View post »

Content Management in the Age of User Participation – Presentation

Posted by John Eckman on 20 Jun 2008

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called “Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton” – you can view it below, or download the PDF at slideshare.   | View | View post »

Marketing to Women? Don't Ignore the Blogosphere

Posted by John Eckman on 18 Apr 2008

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. That’s the message of the BlogHer | Compass Partners 2008 Social Media Benchmark Study, based on a presentation | View post »

Online Advertising Landscape Unclear

Posted by Optaros on 11 Apr 2008

With a potential deal looming in the online ad space between Yahoo, Microsoft, AOL, Google, and others, buyers of online ad space should be, and some of them are, showing concern. What this looming deal shows is the need for other options than what currently exist. When a deal is made the options for media | View post »

Social Networking Identity Mapping, and Open Source

Posted by John Eckman on 10 Apr 2008

Although social network platforms have been increasingly open to application development, spurred by Facebook’s API and reinforced by the Open Social foundation, the approach has always been to enourage the development of applications inside the walls of the social network. As I’ve written before (“Open Social is a start but not the whole picture“), however, | View post »

Media Widget = Content Syndication

Posted by Optaros on 24 Mar 2008

A lot of activity is going on right now in the industry regarding widgets and how and why to use them. It seems daily another announcement is coming out about how someone is making available content to by shared on blog sites, Facebook, MySpace, and other web sites in an effort to improve the user | View post »

Widget – Innovations in Online Content Syndication

Posted by Marc Osofsky on 30 Jan 2008

Many publishers are looking for new ways to reach online viewers and customers with their editorial content. Until now, publishers have focused on creating new web sites and improving their existing sites to better attract and retain an audience. But there are other revenue opportunities for content providers beyond the boundaries of a particular site. | View post »

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