‘Media and Publishing’ posts

Neilson Study shows the right content could sell

Posted by Jim Munz on 16 Feb 2010

Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. This report shows that professionally produced content has a market online though, and one that if executed | View post »

The Future of Content is here

Posted by Jim Munz on 27 Jan 2010

This example of a Tablet version for Times Sports Illustrated that represents the future of content in my mind. This is a true multimedia experience that will be demanded by consumers not just on tablet devices but web sites, phones, and TV. The future is here are you ready for it?

10 Emerging Trends for Online Advertising and Content Marketing for 2010

Posted by Jim Munz on 24 Dec 2009

I believe these emerging trends in advertising and content marketing will change how we do business online well beyond 2010. The adoption of these trends may carry over into 2011 and some have already started to take shape.   1.     Real time = Real Opportunities. The digital advertising space will evolve quickly around real time | View post »

Will Hearst be able to rejuvenate the publishing industry with Skiff?

Posted by Jim Munz on 05 Dec 2009

“Skiff will offer publishers a way to participate across the full value chain, from shaping publication design to selling advertising to maintaining subscriber relationships, so that they can better control their destiny as e-reading expands.” said Kenneth A. Bronfin, president of Hearst Interactive Media. So just how does this work you might be asking your | View post »

Building Brands Online – IAB and Bain Report

Posted by Jim Munz on 01 Dec 2009

I’ve been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you | View post »

Social Media Creates Necessity for Content Marketing

Posted by Noreen Vincent on 14 Oct 2009

All marketers are trying to figure out how to solve the social media marketing puzzle. Some, such as American Express Open, have built their own; while many others, such as Visa Small Business, have attached themselves to one of the social networking monoliths. In both cases, regardless of how they’re attracting consumers, at the core | View post »

Community and Content: Business Week's Business Exchange

Posted by John Eckman on 30 Jun 2009

Earlier this month, during the MediaBistro Circus, John A Byrne (@johnabyrne on twitter) spoke about how Business Week is transforming itself, engaging with users, and taking advantage of new opportunities to bring community into contact with content. One of the sites he mentioned was the Business Exchange, a new community (really a set of communities) | View post »

Want to Engage your Sports Fans on their sites and Facebook? See how the New England Patriots are doing it.

Posted by Marc Osofsky on 13 Jun 2009

Fans want to share the love of their team with other fans. Providing a team sponsored multimedia experience that is updated daily on their own site is a perfect solution. The New England Patriots got a head start on delivering this possibility by using OView application syndication and engaging with Optaros to deliver the right | View post »

Video Demo of Application Syndication with OView

Posted by Marc Osofsky on 16 Apr 2009

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience As a fan of the New England Patriots the Patriots Calendar App, built using the Event | View post »

Open Source CMS Drupal Helps InfoWorld Pursue New Content Strategy

Posted by Chris Fuller on 15 Apr 2009

Like many media and publising brands, InfoWorld.com came to Optaros looking to for new and efficient ways to better expose and organize content and encourage reader participation. It’s no secret that traditional publishers are undergoing a sea change in their approach to garnering reader interest and eyeballs, while looking to cut costs and generate new | View post »

Show more »
Close

Contact Us