‘Media Advertising’ posts

Content Sponsorship – Media Companies Grow Online Revenue with A Web 2.0 Approach

Posted by Marc Osofsky on 17 Sep 2008

Most online media properties are looking for new ways to increase their online revenues that are consistent with their brand. Advertisers want to engage directly with their target audiences with meaningful, rich content. Media properties are looking to ad more rich, social media capabilities to their sites Media properties are constrained financially to invest in | View post »

Web widget provides engagement around comics

Posted by Marc Osofsky on 13 May 2008

Optaros has developed for King Digital, a unit of King Features, a web widget that brings extended benefits to both the host site TimesUnion.com and the King Digital. King Digital is now able to deliver all of the great content that they have in their collection and can provide community functionality along side that helps | View post »

Advertising Online 2 Application Views, the Online Ad Alternative

Posted by Marc Osofsky on 08 May 2008

The internet is now the #1 media channel at work and the #2 channel at home. Brands must effectively engage consumers online with content to remain relevant. But eye tracking studies and DoubleClick’s own data show that consumers have learned to ignore online ad real estate, no matter what type of ad (video, widget, flash) | View post »

Marketing to Women? Don't Ignore the Blogosphere

Posted by John Eckman on 18 Apr 2008

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. That’s the message of the BlogHer | Compass Partners 2008 Social Media Benchmark Study, based on a presentation | View post »

Online Advertising Landscape Unclear

Posted by Optaros on 11 Apr 2008

With a potential deal looming in the online ad space between Yahoo, Microsoft, AOL, Google, and others, buyers of online ad space should be, and some of them are, showing concern. What this looming deal shows is the need for other options than what currently exist. When a deal is made the options for media | View post »

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