‘Media Advertising’ posts

10 Emerging Trends for Online Advertising and Content Marketing for 2010

Posted by Jim Munz on 24 Dec 2009

I believe these emerging trends in advertising and content marketing will change how we do business online well beyond 2010. The adoption of these trends may carry over into 2011 and some have already started to take shape.   1.     Real time = Real Opportunities. The digital advertising space will evolve quickly around real time | View post »

Advertisers paying for commercial Tweets?

Posted by Jim Munz on 14 Dec 2009

According to AdAge the Huffington Post has started offering marketers the ability to inject their own paid comments among reader comments and place paid Tweets among the live Twitter feeds the site assembles around news subjects and events. So while this is a content marketing strategy I must say it’s most likely going to backfire | View post »

With 200 million monthly users across its sites, CBS looks to control ad revenue

Posted by Jim Munz on 14 Dec 2009

CBS will immediately discontinue the use of third-party ad networks for display ads across all of its global sites. While they expect to lose some near term revenue the expectation is that they will more than make it up coming out of the recession. CBS hopes to increase it’s options for advertisers and bring more | View post »

Building Brands Online – IAB and Bain Report

Posted by Jim Munz on 01 Dec 2009

I’ve been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you | View post »

Future Digital Agency – Hybrid Marketer

Posted by Marc Osofsky on 23 Nov 2009

The “digital agency of the future” conversation is heating up again as agencies grapple with the changes happening on the Assembled Web and with client expectations.  Two recent strong contributions include John Lane’s, The Skills Digital Agencies will Need to Lead and Allison Mooney’s, Agencies Need to Think Like Software Companies.  Allison’s comment below sums | View post »

Want to Engage your Sports Fans on their sites and Facebook? See how the New England Patriots are doing it.

Posted by Marc Osofsky on 13 Jun 2009

Fans want to share the love of their team with other fans. Providing a team sponsored multimedia experience that is updated daily on their own site is a perfect solution. The New England Patriots got a head start on delivering this possibility by using OView application syndication and engaging with Optaros to deliver the right | View post »

Video Demo of Application Syndication with OView

Posted by Marc Osofsky on 16 Apr 2009

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience As a fan of the New England Patriots the Patriots Calendar App, built using the Event | View post »

Sociable Ads: The Future or Advertising, or Just Another Banner?

Posted by John Eckman on 14 Apr 2009

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven’t bothered to deploy ad blockers, it isn’t surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. Sociable Ads, a | View post »

Leveraging APIs to Grow Your Digital Footprint

Posted by John Eckman on 13 Apr 2009

While non-profit, community-oriented public radio stations aren’t usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we’ve termed the Assembled Web. As consumers have become increasingly sophisticated in their consumption (and control) of | View post »

Optaros' latest Assembled Web Solution awarded Best of Swiss Web

Posted by Optaros on 03 Apr 2009

The Best of Swiss Web Awards are the most coveted awards for e-business, Internet and mobile projects in Switzerland since 2001. A total of 277 projects were submitted to the jury this year in eight categories. A panel of 80 experts has revealed this year’s winners of the Best of Swiss Web Awards and me2me was | View post »

Show more »
Close

Contact Us