‘Media’ posts
Gilbane Boston: Content as Strategic Social Object
Posted by John Eckman on 15 Nov 2010
Gilbane Conference Boston Although the Gilbane group has a different three Cs that I’m normally talking about (Content, Collaboration, and Customers rather than Content, Community, and Commerce) I’m looking forward to this year’s Gilbane Boston. I’ll be part of a panel in the “Colleagues and Collaboration” track, about Social Publishing: C5. Social Publishing: Strategic Content [...]
Drupal communities at AIIM
Posted by John Eckman on 11 Oct 2010
Photo by galawebdesign – http://www.flickr.com/photos/galawebdesign/2315810343/in/pool-644862@N21/ It wasn’t so long ago that Drupalcon was in the upstairs rooms at the BCEC while AIIM met downstairs in the cavernous expo hall. The contrast between the suits and huge corporate sponsors at AIIM and the open source designer/developer culture of Drupalcon was pretty palpable that year, and the [...]
Drupal Alfresco Integration
Posted by Chris Fuller on 09 Jun 2010
Why and When? Choosing to use Drupal and Alfresco together makes the most sense in situations where companies can fully leverage the strengths of both platforms and have the resources to manage each effectively. This may be a result of one of the two systems already being in place in an organization. Maybe the enterprise | View post »
Neilson Study shows the right content could sell
Posted by Jim Munz on 16 Feb 2010
Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. This report shows that professionally produced content has a market online though, and one that if executed | View post »
The Future of Content is here
Posted by Jim Munz on 27 Jan 2010
This example of a Tablet version for Times Sports Illustrated that represents the future of content in my mind. This is a true multimedia experience that will be demanded by consumers not just on tablet devices but web sites, phones, and TV. The future is here are you ready for it?
Content Marketing and the New Apple Tablet
Posted by Jim Munz on 27 Jan 2010
While time will only tell if the tablet from Apple that is due to be introduced today will change publishing as described by the New York Times, WSJ and many others. What it means for marketers seems clear it will force you to create more compelling content campaigns that will call on you to incorporate | View post »
How Content Marketing, Harvard, Mapping Online Advertising: From Anxiety to Method discussion intersect
Posted by Jim Munz on 12 Jan 2010
“Instead of taking watching time as a measure of exposure, which is a substitute for audience attention, keyword advertising takes the language used in searches as a proxy for people’s interests, needs or cravings. In this context, the product that media (i.e. search engines) sell to advertisers is not the watching time of specific audiences, | View post »
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