‘Marketing’ posts
Target Adds Content from DailyCandy to Drive Traffic
Posted by Marc Osofsky on 02 Jun 2009
Great piece in the WSJ on how Target is adding content to it’s ecommerce site from DailyCandy to increase traffic. Conventional ecommerce wisdom was that buyers only come to the site when they have an intent to purchase. Therefore, content would only distract potential buyers and reduce conversion rates. Sucharita Mulpuru from Forrester states this | View post »
3 New Ecommerce Funnels: Part 1
Posted by Marc Osofsky on 21 May 2009
A lot of our ecommerce clients are expressing frustration with their current approaches to drive traffic to their sites. Nearly all are currently spreading their dollars across paid search, email and affiliates. The effectiveness of all 3 are generally declining and the cost per converted customer is going up. But most retailers are unaware of | View post »
Optaros' latest Assembled Web Solution awarded Best of Swiss Web
Posted by Optaros on 03 Apr 2009
The Best of Swiss Web Awards are the most coveted awards for e-business, Internet and mobile projects in Switzerland since 2001. A total of 277 projects were submitted to the jury this year in eight categories. A panel of 80 experts has revealed this year’s winners of the Best of Swiss Web Awards and me2me was | View post »
Corporate Microblogging: Who Speaks for @optaros?
Posted by John Eckman on 25 Jan 2009
Twitter and Identica are great places for individuals to express themselves, engage in conversation, build their personal brand, or just have fun. But what’s a corporate brand to do? What does it mean for someone to tweet as @optaros (or post notices on identi.ca as @optaros)? I’ve been pondering this question recently not just from | View post »
SugarCRM consultant Optaros is practicing what we preach
Posted by Optaros on 14 Nov 2008
Download a case study of our SugarCRM deployment at the State of Vaud. Today we announced, with SugarCRM, Optaros’ implementation of SugarCRM. As we have already implemented a number of CRM solutions based on SugarCRM for our clients, one might think “what took you so long to use it internally / eat your own dog | View post »
Open Source CRM eGovernment success story
Posted by Optaros on 03 Sep 2008
In December 2007, Optaros delivered a first – Swiss enterprise scale – implementation of SugarCRM for the State of Vaud. The system, called REFEN, has been in production since begining of 2008. Today, a combined team of State and Optaros people is working on the upgrade of the initial release. REFEN evolutions clearly demonstrate the | View post »
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