‘Marketing’ posts

The Future of Content is here

Posted by Jim Munz on 27 Jan 2010

This example of a Tablet version for Times Sports Illustrated that represents the future of content in my mind. This is a true multimedia experience that will be demanded by consumers not just on tablet devices but web sites, phones, and TV. The future is here are you ready for it?

Internet Marketing Online Advertising – Only 14% of People Click on Ads

Posted by Marc Osofsky on 11 Dec 2009

comScore released a bombshell at the iMedia Brand Summit, and yet not everyone has heard about it and the conclusions are striking. Briefly: comScore updated their “Natural Born Clickers” study and the main findings are shown in the chart below: Only 16% of internet users account for all clicks on display ads – down | View post »

Seth Godin, Acumen and the content marketing story it tells

Posted by Jim Munz on 02 Dec 2009

I received Seth Godin’s daily update, as I do every morning, and it jumped out at me as an interesting content marketing approach. So instead of sending out preview copies of his new book “Linchpin” to the usual industry suspects he is offering people who receive his daily feed the opportunity to get a copy | View post »

Commerce and Community: Sears' Santa's Helper Promotion

Posted by John Eckman on 01 Dec 2009

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: It’s a smart combination of tactics. Users are encouraged to write reviews (which helps sell more products at Sears), and in exchange can both help a charity (Heroes at Home) and potentially win $750 | View post »

Building Brands Online – IAB and Bain Report

Posted by Jim Munz on 01 Dec 2009

I’ve been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you | View post »

AOL ventures into a new content marketing landscape

Posted by Jim Munz on 30 Nov 2009

“Content is the one area on the Web that hasn’t seen the full potential. Hopefully, we will spark a revolution of people doing content at a different scale,” says Mr. Armstrong, a former advertising executive at Google. With this statement in a Wall Street Journal article AOL is showing what it hopes will be the | View post »

Future Digital Agency – Hybrid Marketer

Posted by Marc Osofsky on 23 Nov 2009

The “digital agency of the future” conversation is heating up again as agencies grapple with the changes happening on the Assembled Web and with client expectations. Two recent strong contributions include John Lane’s, The Skills Digital Agencies will Need to Lead and Allison Mooney’s, Agencies Need to Think Like Software Companies. Allison’s comment below sums | View post »

Inbound Marketing, Outbound Marketing, and Spam: #IMS09 day one

Posted by John Eckman on 08 Oct 2009

Yesterday was day one for the Inbound Marketing Summit (see #ims09 for tweetstream) at Gillette Stadium in Foxborough. If you’ll allow me an early morning extended metaphor, it reminded me an aspect of Boston public transit: the distinction between inbound and outbound, and how they can get confused. Kendall Square, Inbound (Photo by Eric Kilby, [...]

OMMA Global Day One: The Year the Media Died

Posted by John Eckman on 22 Sep 2009

Highlight of OMMA Global day one for me was Terence Kawaja of GCA Savvian, whose presentation included a verse by verse playing and discussion of his own satirical song “Mad Avenue Blues” (sung to the tune of “American Pie,” with the refrain changed to “The Year the Media Died”). Like the original, it’s long (9:21 [...]

Want to Engage your Sports Fans on their sites and Facebook? See how the New England Patriots are doing it.

Posted by Marc Osofsky on 13 Jun 2009

Fans want to share the love of their team with other fans. Providing a team sponsored multimedia experience that is updated daily on their own site is a perfect solution. The New England Patriots got a head start on delivering this possibility by using OView application syndication and engaging with Optaros to deliver the right | View post »