‘Magento’ posts

Customizing Magento: New Retail Concepts Require Custom Work

Posted by Marc Osofsky on 14 Feb 2010

While Magento already delivers very useable solutions for live shopping events, solutions for user driven shopping models are still scarce. On that topic, startups like MyFab (see also Fashion4Home) and sites such as Groupon are at the moment leading a crowdsourcing renaissance and transferring known sales models to new product categories. Until now, the t-shirt | View post »

From Social Shopping to Personal Shopping Network

Posted by Marc Osofsky on 06 Feb 2010

Social networks and personal networks are in principle two sides of the same coin. One sees the network from the point of view of “the masses” and the other from the point of view of the individual. In the social web, the pendulum has swung back and forth over the last five years, from MySpace | View post »

Magento Enterprise Consultant

Posted by Marc Osofsky on 24 Nov 2009

“Magento Enterprise experienced consultants are hard to find.”  We hear this over and over again from companies that have talked to a lot of small consulting shops before they found us.  We are different than most consulting firms that have a Magento practice.  We focus solely on larger, more challenging deployments of the Magento Enterprise | View post »

Ecommerce Blogroll: Weekly Report November 4

Posted by Noreen Vincent on 04 Nov 2009

Today I am focusing my post on ecommerce blogs talking about the ecommerce platform Magento by Varien. As a Worldwide Enterprise Partner of Magento, my colleagues at Optaros are busy contributing to the Magento community and working with enterprise clients globally (from our offices in Germany, Switzerland, United Kingdom, and United States) to assemble ecommerce | View post »

Magento Expert: Roy Rubin On The Magento Ecosystem

Posted by Marc Osofsky on 02 Nov 2009

As a run-up to the Meet Magento #2 conference, happening today in Frankfurt, Exciting Commerce’s Jochen Krisch had the opportunity at the Shop.org Summit to shotgun Roy Rubin with questions on the future of Magento. His most interesting answers are now on Youtube. While many still regard Magento as a mere shopping system, Magento considers | View post »

Ecommerce Blogroll: Weekly Report October 9

Posted by Noreen Vincent on 09 Oct 2009

Here is a snapshot of my favorite ecommerce blogs from this past week. I look forward to your comments and hope these links prove informative and useful. Research: Q3 online sales flash survey results [Shop.Org Blog]So, any of you wondering how the ecommerce industry is doing these days and looking for some stats to give | View post »

Screencast: Facebook Connect Social Shopping on Magento

Posted by John Eckman on 05 Oct 2009

Here’s a quick (

Facebook Connect Social Shopping

Posted by John Eckman on 01 Oct 2009

We’ve been looking at various forms of social shopping for a while at Optaros, including the leverage of technologies like Facebook Connect in the context of ecommerce. Why should shopping online be a solitary activity between a shopper and a site, when shopping in the real world is so eminently social? This week a Magento | View post »

Optaros partners with Magento for ecommerce innovation

Posted by Marc Osofsky on 30 Sep 2009

It’s official. Yesterday we announced our Magento partnership with Varien: “Our partnership with Varien affirms our dedication to assembling ecommerce solutions with the best in open source,” said Adam Michelson, director of ecommerce, Optaros. “Our enthusiasm for the Magento platform is exhibited by recent contributions to the open source community like the Facebook Connect Social Shopping (FCSS) | View post »

Magento Performance: On Amazon EC2 & S3

Posted by Marc Osofsky on 12 Jun 2009

We have been performance testing Magento in the Amazon EC2 cloud lately (Eric Shea, from Optaros has been spearheading this from our side and has lots more information on the subject). But just to share, here is what we found: The optimal cloud environment setup for our tests was: 1 Load balancer – HAProxy on | View post »

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