‘long-tail’ posts

Leveraging APIs to Grow Your Digital Footprint

Posted by John Eckman on 13 Apr 2009

While non-profit, community-oriented public radio stations aren’t usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we’ve termed the Assembled Web. As consumers have become increasingly sophisticated in their consumption (and control) of | View post »

Ecommerce Strategy – Personalization Tools

Posted by Optaros on 22 Apr 2008

Personalization tools and techniques are considered significant building blocks for an ecommerce marketing strategy. Assuming that a well-developed personalization strategy has been vetted, we can begin exploring the ways to collect and analyze data most effectively to achieve our goals. The good news for ecommerce retailers is that there are many options along the price | View post »

Marketing to Women? Don't Ignore the Blogosphere

Posted by John Eckman on 18 Apr 2008

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. That’s the message of the BlogHer | Compass Partners 2008 Social Media Benchmark Study, based on a presentation | View post »

Mobile Web 2.0 – Open Marketplaces are the foundation for the future of Telecom Operators

Posted by Optaros on 16 Apr 2008

A next step in opening the telecom operator’s world is to allow partners to leverage the existing telecoms infrastructure. Enabling third parties to leverage native telco assets and resources for new services or for pure reselling will help drastically increasing volume (long tail) and thus impact profitability. BT has done a great job with their | View post »

Open Source CMS – How Telcos can benefit

Posted by Optaros on 14 Apr 2008

The larger telecom operators have been reinventing themselves over the last couple of years again and again. They constantly look to replace voice revenue and profit lost due to competition, they fight price declines, migration and substitution effects. It’s a fine line of introducing new products as needed and demanded and at the same time | View post »

Media Widget = Content Syndication

Posted by Optaros on 24 Mar 2008

A lot of activity is going on right now in the industry regarding widgets and how and why to use them. It seems daily another announcement is coming out about how someone is making available content to by shared on blog sites, Facebook, MySpace, and other web sites in an effort to improve the user | View post »

One traditional media company learns how to win

Posted by David Katz on 20 Mar 2008

While traditional media companies have struggled to adapt to the digital age, Sports Illustrated now provides free searchable access to its entire history of articles online. Does this brilliant initiative offer a path that will enable newspapers and magazines to win? The rise of blogs has mirrored the decline of traditional media such as newspapers | View post »