‘internet marketing online advertising’ posts

Advertisers paying for commercial Tweets?

Posted by Jim Munz on 14 Dec 2009

According to AdAge the Huffington Post has started offering marketers the ability to inject their own paid comments among reader comments and place paid Tweets among the live Twitter feeds the site assembles around news subjects and events. So while this is a content marketing strategy I must say it’s most likely going to backfire | View post »

With 200 million monthly users across its sites, CBS looks to control ad revenue

Posted by Jim Munz on 14 Dec 2009

CBS will immediately discontinue the use of third-party ad networks for display ads across all of its global sites. While they expect to lose some near term revenue the expectation is that they will more than make it up coming out of the recession. CBS hopes to increase it’s options for advertisers and bring more | View post »

Internet Marketing Online Advertising – Only 14% of People Click on Ads

Posted by Marc Osofsky on 11 Dec 2009

comScore released a bombshell at the iMedia Brand Summit, and yet not everyone has heard about it and the conclusions are striking.  Briefly:   comScore updated their “Natural Born Clickers” study and the main findings are shown in the chart below: Only 16% of internet users account for all clicks on display ads – down | View post »

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