‘Groundswell’ posts
Groundswell Video #1- Josh Bernoff, Forrester
Posted by Optaros on 21 Apr 2008
Josh Bernoff, Forrester Analyst and author of The Groundswell recently completed a webinar with CNET showing real world examples of open innovation. Open innovation is the concept of engaging customers directly in the product development process. One example he discussed was a finalist for the Groundswell Award – Swisscom Mobile Labs. See the vodcast below: | View post »


