‘Google’ posts

Brand Control Revisited: Google Sidewiki

Posted by John Eckman on 28 Sep 2009

In previous post on the illusory but often sought “brand control on the internet” I talked about Squidoo’s Brands in Public and GetSatisfaction. Google’s new offering, SideWiki, makes Brands in Public look very web 1.0. Why make consumers come to a third party site just to see all the comments about a brand, when you [...]

Open Social is a start, but not the whole picture

Posted by John Eckman on 10 Jan 2008

When Google luanched Open Social, many hailed the announcement as the end of walled-garden social networks, and the arrival of cross-network connections. While that enthusiasm may be too early, it is certainly going to be an important step forward. What open social really addresses, though, is application portability not social graph portability. This will be | View post »

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