‘Flash’ posts

Ecommerce Solution – ROI of RIA in ecommerce

Posted by Optaros on 13 Mar 2008

Rich Internet Application capabilities, such as whiz-bang Flash and AJAX capabilities do look cool. But do they attract return on investment for ecommerce solutions? Do they drive up conversion, average order size or deter abandonment? There does not seem to be definitive A/B testing consensus to prove it, but some RIA capabilities do seem to | View post »

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