‘Facebook’ posts

Webtrends, Facebook, iphone: Social Media Marketing 2.0

Posted by Marc Osofsky on 11 Mar 2010

2010 is the year in which most Marketers are shifting from social media and mobile dabblers to believers.  The challenge Marketers face is that the enabling technology is still designed for dabbling.  Nearly every Marketer is forced to create one-off Facebook apps, separate iPhone apps and separate websites with no common content management system, analytics, | View post »

WPBook 1.5 Released – Let the Streaming begin!

Posted by John Eckman on 08 Mar 2010

WPBook So for a while I’ve been working on and beta testing the next version of WPBook. Tonight I’ve just tagged it for release, so it will be available for download shortly. (I’ve already been running it here for a while and testing it on a few other test blogs). The main improvement in WPBook [...]

WordCamp NYC, WPBook, WordCamp Boston

Posted by John Eckman on 14 Nov 2009

Here’s the slides from my presentation this morning at WordCamp NYC. It was in the “beginning developer” track so I tried to focus on the overall structure of how the plugin does what it does and the hooks/actions/filters used. Hard to fit the talk into 30 minutes with time for questions and roadmap – there’s [...]

Screencast: Facebook Connect Social Shopping on Magento

Posted by John Eckman on 05 Oct 2009

Here’s a quick (

Facebook Connect Social Shopping

Posted by John Eckman on 01 Oct 2009

We’ve been looking at various forms of social shopping for a while at Optaros, including the leverage of technologies like Facebook Connect in the context of ecommerce. Why should shopping online be a solitary activity between a shopper and a site, when shopping in the real world is so eminently social? This week a Magento | View post »

Assembled Web and Social Media

Posted by John Eckman on 26 Aug 2009

Thought I’d share a quick embedded presentation here for folks who aren’t yet following me on SlideShare. (Although after performing tag-team PowerPoint Karaoke at PodCamp Boston, perhaps I should think twice?). Assembled Web And Social Media View more presentations from John Eckman. The goal of the presentation- a sanitized (client references removed) version of one [...]

Ecommerce Blogroll: Weekly Report July 22

Posted by Noreen Vincent on 22 Jul 2009

This week’s blogroll is filled with ecommerce life experience from Borders, facts on conversion rates, and some fantastic examples of how retailers are using Facebook to connect with their fans and customers.  Take a look, and please share on Twitter @vnoreen, your thoughts on these ecommerce blog posts. Talking with…Kevin Ertell, ForeSee Results VP [Shop.Org | View post »

The Ecommerce Blogroll: The Weekly Report for June 24

Posted by Noreen Vincent on 24 Jun 2009

It’s time for the weekly blogroll!  Here’s a look at my favorite ecommerce blog posts from this week.  I’ve covered concepts such as social / community, store locators, blogs, and a link to a blog on the results from a recent survey of online shoppers that looks at what triggers drive their purchase behavior. 1. | View post »

Ecommerce Interview: Adding Community for Maximum Return an Interview with Adam Michelson

Posted by Noreen Vincent on 23 Jun 2009

We recently had some time to talk to Adam Michelson, Director of Ecommerce at Optaros, to hear what he is seeing with large retail clients and how they are experiencing the impact (increased traffic, conversion rates and order size) of adding community to their existing online stores. We hope you find this interview interesting and | View post »

Want to Engage your Sports Fans on their sites and Facebook? See how the New England Patriots are doing it.

Posted by Marc Osofsky on 13 Jun 2009

Fans want to share the love of their team with other fans. Providing a team sponsored multimedia experience that is updated daily on their own site is a perfect solution. The New England Patriots got a head start on delivering this possibility by using OView application syndication and engaging with Optaros to deliver the right | View post »

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