‘Facebook’ posts

Back to School: Leveraging Non-holiday Shopping Seasons

Posted by Kevin Carlson on 07 Sep 2011

All across the globe in recent weeks, students have been returning to school. Retail outlets and online shops have back-to-school | View post »

Don’t Replicate, Innovate!

Posted by Kevin Carlson on 24 Aug 2011

I was reading my usual batch of RSS feeds this morning and the normal smattering of topics were front and center: Mobile application development, social commerce, and f-commerce were everywhere. Again. And they should be! They are the hot topics of the day and everyone is busy trying to figure out exactly how these apply | View post »

The Value of Social Currency

Posted by Kevin Carlson on 14 Jun 2011

During Sunday night’s final game of the NBA season, an American Express ad regarding Membership Rewards caught my eye. American Express, it seems, is calling their rewards program a “Social Currency”. To cut to the chase, Amex has created a … | View post »

Social Commerce Presentation from Magento Imagine Conference

Posted by John Eckman on 05 Apr 2011

I shared the slides from my social commerce talk at the Magento Imagine conference earlier, but now the video has been posted: I’ve also taken the audio from that video and converted the SlideShares slides into a screencast, which syncing the audio to the slides: With Friends Like These, Who Needs Revenue? View more webinars [...]

The Problem with Time on Site

Posted by John Eckman on 16 Mar 2011

Time is Running Out (Photo by Andrea Zamboni, cc-by-nc license, http://www.flickr.com/photos/zamboniandrea/170324255/) In a previous post (Metaphors That Mislead Us: User, Audience, Visitor, Shopper?), I discussed the way in which the terms we use to describe the people who interact with our web-based applications can shape our thinking, encouraging some approaches and limiting or making others [...]

Facebook Commerce 1.0? JC Penney’s Usablenet App

Posted by John Eckman on 28 Dec 2010

Last week I participated in two roundtable discussions at the PluggedIn Ventures Summit on Ecommerce.(There were lots of interesting tweets during the summit – search for the #pisummit hashtag). When the issue of Facebook for commerce (or F-Commerce) came up on the Social Commerce panel, I pointed to JC Penney’s new Facebook app store as [...]

Social as a Layer: Sears’ Social Commerce Experience

Posted by John Eckman on 06 Oct 2010

Email Invite from Sears.com When I got the above email from Sears inviting me into a new social shopping experience, I hoped that they’d found a way to combine MySears and Sears.com together more contextually and pervasively, letting me move easily between the “get advice before you buy” approach of MySears.com (with its action verbs [...]

Facebook Connect Social Shopping for Magento

Posted by John Eckman on 27 Sep 2010

Just a quick note that we’ve released a new version of the Facebook Connect Social Shopping extension for Magento to the Magento Connect marketplace. This version is an update to the existing extension to accomodate the fact that Facebook connect notifications have been deprecated. This version relies on posts to the Facebook Wall instead. Note | View post »

Facebook Like -I Like it like that Amazon Levis and the Facebook open graph

Posted by John Eckman on 17 Aug 2010

At the beginning of 2010, Facebook rolled out a number of significant changes to their platform, including most notably the introduction of the Open Graph protocol and Facebook social plugins. Since then, retailers have been trying to determine the best strategies for taking advantage of these options. Two significant strategies (at least) have emerged so | View post »

Customer service on Facebook?

Posted by John Eckman on 12 Aug 2010

Mashable had an interesting piece yesterday about the market for applications which connect your company’s Facebook page to its customer service function (Facebook Pages Become Customer Service Centers). They note two such applications — Parature for Facebook and Get Satisfaction’s Social Engagement Hub — and ask: Do you think Facebook Pages can serve as an | View post »

Show more »
Close

Contact Us