‘eTail’ posts

eTail humor

Posted by John Eckman on 24 Feb 2011

I’m a big fan of Criggo, a blog that runs bad headlines, editor’s mistakes, and other humorous ephemera from newspapers. Today I found this entry from a few days ago, appropriate since I’m at eTail West: Is it really so simple? No need for community and content, no need for exclusivity or behavioral psychology, no [...]

Open Source ecommerce – OXID, another significant OSS storefront platform

Posted by Marc Osofsky on 02 Nov 2008

There is a new and exciting entrant in the open source software (OSS) ecommerce market. OXID (http://www.oxid-esales.com), a leading ecommerce solution out of Germany has announced that it is releasing an open source version (http://www.oxid-esales.com/en/news/blog#). The ecommerce storefront is certainly not a new concept. But with all the change in the industry such as social | View post »

Website Application Design – Milkshake Usability Part 1

Posted by Optaros on 08 Jul 2008

Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don’t assume you already know. In the book, The Innovator’s Solution, the brilliant team of Clayton Christensen and Michael Raynor recount the illuminating story of a | View post »

Ecommerce Software UK – eTail Europe

Posted by Marc Osofsky on 15 Apr 2008

Our European team is busy getting ready for eTail Europe in June. The event attracts over 280 leading e-retailing executives so we look forward to the opportunity to share ideas on the obstacles and opportunities of creating ecommerce websites. We plan to give retailers some ecommerce consulting around online communities because we have found that | View post »

Ecommerce Marketing Strategy #1: Search + Blogs = Traffic

Posted by Marc Osofsky on 22 Mar 2008

Most ecommerce retailers continue to rely on email spam and online pay per click advertising as the primary mechanisms to generate site traffic even though the cost continues to rise and the effectiveness is declining. A recent Forrester survey shows that in 2003, 31% of consumers deleted email advertising without reading it. In 2006 that | View post »