‘Ecommerce’ posts
Finding Your Market’s Tempo
Posted by Kevin Carlson on 20 Jul 2011
Last night, I watched a documentary on the Foo Fighters called Back and Forth that chronicled the band’s journey from formation to present day. I’m a pretty big fan of the band and especially appreciate the energy and unique approach that Dave Grohl takes on things from songwriting to performance. At one point in the | View post » 
Re-Humanizing the eCommerce Experience
Posted by Kevin Carlson on 12 Jul 2011
In a recent post on the not-so-newness of Social Commerce, I mentioned that the concepts making online commerce “social” have been around for years. Today I read a complementary post by Craig Donato that talks about the fuzziness of Social Commerce and what we all inherently know is true: We trust our friends and are more likely | View post »
The Value of Social Currency
Posted by Kevin Carlson on 14 Jun 2011
During Sunday night’s final game of the NBA season, an American Express ad regarding Membership Rewards caught my eye. American Express, it seems, is calling their rewards program a “Social Currency”. To cut to the chase, Amex has created a … | View post »
EU Balancing Consumer and Market Protection
Posted by Kevin Carlson on 08 Jun 2011
The European Parliament has failed to pass controversial legislation that aimed to make merchants responsible for return shipping on items valued at over 40€. The proposed legislation was being considered along with a number of other potential amendments to the European … Continue reading →
Trust. Service. Focus. Innovation.
Posted by Kevin Carlson on 02 Jun 2011
In early May, as mentioned in a previous post on community, I was invited to attend the ShopSmart Summit at Consumer Reports headquarters in Yonkers. One of the highlights of the Summit was a keynote given by Jeff Bezos, CEO and … Continue reading →
Listen. Trust. Grow.
Posted by Kevin Carlson on 20 May 2011
Last week I was invited to attend the ShopSmart Summit, a conference produced by the publishers of ShopSmart, a Consumer Reports magazine. There were a number of guest speakers on the bill which definitely piqued my interest. The most notable … Continue reading →
Social Commerce: An Idea Whose Time Has Come (Again)
Posted by Kevin Carlson on 11 May 2011
With all the buzz about Social Commerce these days, you’d likely be able to convince most people that it’s a brand new idea, something so unique and different that companies are undergoing massive change in order to accommodate this new … Continue reading →
Come Together, Right Now, Over Me
Posted by Kevin Carlson on 29 Apr 2011
Convergence. The buzzword that’s used to describe things that are merging and creating synergies holding untold potential for meteoric rises in profits. At least that’s the fun side of the story. The story where the rubber meets the road is … Continue reading →
Multi-Channel Done Right
Posted by Kevin Carlson on 15 Apr 2011
During one of my visits to London a few months ago, I visited a Debenhams store and wrote about the constant in-store blaring touting their new iPhone app, which was pretty interesting. I downloaded the app at the time, explored … Continue reading →
China’s “Unspoken” Luxuries
Posted by Kevin Carlson on 12 Apr 2011
Just a brief post — I noticed a very interesting pingback on my earlier post about tapping into China’s luxury market, which highlights a few things I’ve been posting related to understanding a foreign market’s political climate. It seems that … Continue reading →
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