‘Ecommerce’ posts

Customer Experience: Where Content, Commerce & Community Collide

Posted by Kevin Carlson on 07 Nov 2011

Three major components of today’s customer experience management efforts are the three “C”‘s:  Content, Community and Commerce.  It goes without saying that all three are important for success in today’s world of online commerce but all too many implementations are ineffective because they ignore an unspoken, and perhaps the most important “C”, the Convergence of each of these key areas. | View post »

Making Personalization Truly Personal

Posted by Kevin Carlson on 27 Oct 2011

If one’s things for certain, it’s that nothing is for certain for very long, at least in the world of technology and eCommerce. Best practices are, at best, fleeting when they pertain to a specific technology and not to a core business purpose or a brand. So what about the best practice of personalization? | View post »

Security Threats for 2012

Posted by Kevin Carlson on 12 Oct 2011

Georgia Tech released a report earlier this week that carries warnings about likely security threats in the coming year.   Make no mistake, as security experts work to overcome well-known threats and render them less effective, there is an community of individuals hard at work doing what they can to steal private information and use it to their advantage. | View post »

Four Challenges Faced in the Evolution of eCommerce

Posted by Kevin Carlson on 20 Sep 2011

At last week’s Shop.org conference in Boston, I attended a session on the evolution of eCommerce and “Implications to the | View post »

APIs: Three Things to Know Before Exposing Yourself

Posted by Kevin Carlson on 09 Sep 2011

There is a lot of chatter about APIs right now. Should companies implement them? What is the best functionality to | View post »

Back to School: Leveraging Non-holiday Shopping Seasons

Posted by Kevin Carlson on 07 Sep 2011

All across the globe in recent weeks, students have been returning to school. Retail outlets and online shops have back-to-school | View post »

Don’t Replicate, Innovate!

Posted by Kevin Carlson on 24 Aug 2011

I was reading my usual batch of RSS feeds this morning and the normal smattering of topics were front and center: Mobile application development, social commerce, and f-commerce were everywhere. Again. And they should be! They are the hot topics of the day and everyone is busy trying to figure out exactly how these apply | View post »

Three Ways To Revitalize Private Event Retailing

Posted by Kevin Carlson on 08 Aug 2011

Private Event Retailing, or PER, has been a hot topic in the world of eCommerce the past few years. Now, however, depending upon who’s talking, you may be convinced that PER is more of a has been than a hot topic. In the world of crowd-sourcing sites like Groupon and with social commerce efforts abounding, | View post »

Sweet Emotion: Encouraging Powerful Social Interactions

Posted by Kevin Carlson on 28 Jul 2011

We all know a Facebook friend or two that spouts on about undying love and affection for a significant other in the not-so-private forum of social media. Feeling free to express such emotion is a great thing. I will admit, though, that I have been tempted to hide such posters when the frequency of | View post »

Gamification: From Cars and Curriculum to Commerce

Posted by Kevin Carlson on 22 Jul 2011

Game mechanics have been a hot topic for some time now and the interest in properly applying game mechanics to create a loyal and expanding community continues to increase.   Gamification, or applying game mechanics and game thinking to engage and grow an audience,  isn’t only taking place in the online community.   In Sweden, | View post »

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